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Laundry Care in Serbia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

The main trend in laundry care in 2016 was the continued growth in the popularity of concentrated powder detergents at the expense of standard alternatives. Concentrated powder detergents posted growth of 1% in retail volume sales, while standard powder detergents recorded a decline of 3%. The switching trend was further bolstered as manufacturers continued to add concentrated powder detergents to their portfolios and invested in marketing activities to highlight the benefits of this format.

Euromonitor International’s Laundry Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Serbia
LAUNDRY CARE IN SERBIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Albus Ad in Home Care (serbia)
Strategic Direction
Key Facts
Summary 1 Albus ad: Key Facts
Summary 2 Albus ad: Operational Indicators 2014-2016
Competitive Positioning
Summary 3 Albus ad: Competitive Position 2016
Beohemija Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 4 Beohemija doo: Key Facts
Summary 5 Beohemija doo: Operational Indicators 2014-2016
Competitive Positioning
Summary 6 Beohemija doo: Competitive Position 2016
Executive Summary
Growth in Home Care Current Value Sales in 2016 Surpasses Review Period Cagr
Manufacturers Are Reluctant To Invest in New Product Developments
Competitive Prices and Quality Improvements Fuel Advance of Smaller Local Producers
Non-grocery Specialists Gain Ground in Home Care Distribution
Local Brands and Private Label Look Set To Make Further Gains in Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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