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Men%s Grooming in Austria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

The attention paid to a smart appearance, as well as a liberal attitude towards grooming products among Austrian men, continued in 2015. A smart appearance continued to be regarded as crucial to men’s social and career success. Nevertheless, the men’s grooming category has reached maturity and faces saturation and stiff competition, which contributed to the moderate 1% value growth in 2015.

Euromonitor International's Men's Grooming in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Austria
MEN'S GROOMING IN AUSTRIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
L'Oreal Österreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 L'Oreal Österreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oreal Österreich GmbH: Competitive Position 2015
Procter and Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Austria GmbH: Key Facts
Competitive Positioning
Summary 4 Procter and Gamble Austria GmbH: Competitive Position 2015
Executive Summary
Stagnation in Beauty and Personal Care
Price Sensitivity on the Increase
Multinationals and Leading European Companies Dominate
Consumer Expectations Drive New Product Development
Beauty and Personal Care Is Set To Face Low Growth
Key Trends and Developments
Leading Manufacturers Create Dynamism in Beauty and Personal Care
Health and Beauty Specialist Retailers Still Dominate in Distribution
Austrian Consumers Show Price Sensitivity
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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