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Men%s Grooming in Brazil

  • August 2015
  • -
  • Euromonitor International
  • -
  • 30 pages

Summary

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Men’s grooming recorded current value growth of 13% in 2014, to reach BRL11.1 billion. The continuous increase in the consumption of men’s grooming products, especially value-added products, was the primary driver of growth in this category. Also, the fact that many men are more demanding and more vain than they used to be continued to support good sales in this category, as every year more men are starting to purchase more beauty and personal care products than before.

Euromonitor International's Men's Grooming in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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