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Men%s Grooming in Brazil

  • August 2015
  • -
  • Euromonitor International
  • -
  • 30 pages

Men’s grooming recorded current value growth of 13% in 2014, to reach BRL11.1 billion. The continuous increase in the consumption of men’s grooming products, especially value-added products, was the primary driver of growth in this category. Also, the fact that many men are more demanding and more vain than they used to be continued to support good sales in this category, as every year more men are starting to purchase more beauty and personal care products than before.

Euromonitor International's Men's Grooming in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Brazil
MEN'S GROOMING IN BRAZIL
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2009-2014
Table 2 Sales of Men's Grooming by Category: % Value Growth 2009-2014
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2010-2014
Table 4 NBO Company Shares of Men's Grooming: % Value 2010-2014
Table 5 LBN Brand Shares of Men's Grooming: % Value 2011-2014
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2011-2014
Table 7 Forecast Sales of Men's Grooming by Category: Value 2014-2019
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2014-2019
Avon Cosmeticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosmeticos Ltda: Key Facts
Summary 2 Avon Cosmeticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosmeticos Ltda: Production Statistics 2014
Competitive Positioning
Summary 4 Avon Cosmeticos Ltda: Competitive Position 2014
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2014
Natura Cosmeticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 8 Natura Cosmeticos SA: Key Facts
Summary 9 Natura Cosmeticos SA: Operational Indicators
Company Background
Production
Summary 10 Natura Cosmeticos SA: Production Statistics 2014
Competitive Positioning
Summary 11 Natura Cosmeticos SA: Competitive Position 2014
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 12 Unilever Brasil Ltda: Key Facts
Summary 13 Unilever Brasil Ltda: Key Facts
Competitive Positioning
Summary 14 Unilever Brasil Ltda: Competitive Position 2014
Executive Summary
Economic Slowdown Starts To Impact Beauty and Personal Care
World Cup Impacts Sales, As People Watch Games Instead of Shopping
Unilever Takes the Lead
the "selling Brazil" Appeal Continues, As Consumers Look for Products With Natural Ingredients
Whilst the Business Scenario in Brazil Is Quite Pessimistic, Beauty and Personal Care Has Good Prospects
Key Trends and Developments
Fierce Competition in Beauty and Personal Care Expands the Multichannel Strategy in Brazil
Still A Niche, Premium Nail Care Continues To Grow in the Country
More Informed Consumers Lead Beauty and Personal Care To Grow at A Healthier and Steadier Pace
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 15 Research Sources












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