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2014 ESC Conference Review

As with every cardiology tradeshow today, the show floor of the 2014 European Society of Cardiology (ESC) Congress in Barcelona (Aug. 30-Sept. 3) reserved quite a significant presence for medical imaging. This comes as no surprise, since imaging and informatics continues to reaffirm their role as an important driving force for advancing several areas of the cardiovascular care continuum— from non-invasive diagnostic imaging to image guidance during interventional procedures, to driving the entire department’s workflow.

As with every cardiology tradeshow today, the show floor of the 2014 European Society of Cardiology (ESC) Congress in Barcelona (Aug. 30-Sept. 3) reserved quite a significant presence for medical imaging. This comes as no surprise, since imaging and informatics continues to reaffirm their role as an important driving force for advancing several areas of the cardiovascular care continuum— from non-invasive diagnostic imaging to image guidance during interventional procedures, to driving the entire department’s workflow.

Frost & Sullivan came back from attending the ESC with coverage of three “hot topics” pertaining to cardiovascular imaging and informatics. These are addressed with the angle of a comparative analysis between the show floor of the ESC, the leading European tradeshow, and that of the American College of Cardiology (ACC), the leading American tradeshow, which we also attended in March 2014 in Washington D.C.

Topic #1 - Cardiac MRI:

Innovation Hubs, Usage Trends and the Impending Turf Battles
Recently, there has been much debate about a looming deterioration in the environment offered by the United States for high-tech companies to conduct their research and development (R&D) and innovation efforts. When the Medical Device Excise Tax was enacted a couple of years ago, it was perceived by some as a major hit against the United States’ appeal as an innovation hub for MedTech companies. Many predicted the decision to fund part of the Affordable Care Act by imposing a 2.3% lower margin on medical device makers would signify the beginning of an inescapable move offshore of United States technology and market innovations. While the long-term effect of higher tax rates remains to be seen, in medical imaging today, the innovation slowdown in the United States seems to owe much more to another factor—the delay in regulatory approvals.

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Vital Signs - Cardiovascular Imaging and Informatics - 2014 European Society of Cardiology Congress Highlights

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