Men's Grooming Market Overview in Poland
$ 898
- April 2013
- by Euromonitor International
- 32
Polish men paid more attention to their looks and wanted to feel attractive in 2012. As a result, they were more interested in beauty and personal care and regularly increased their spending on basic and non-basic cosmetics. They became more aware of the benefits of using beauty and personal care products suited to a particular skin type and skin condition. Regarding shopping patterns, more men purchased such products on their own whereas previously women would buy cosmetics for their men. Mass...
Euromonitor International's Men's Grooming in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MEN'S GROOMING IN POLAND
Euromonitor International
April 2013
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2007-2012
Table 2 Sales of Men's Grooming by Category: % Value Growth 2007-2012
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
Table 4 Men's Grooming NBO Company Shares by Value 2008-2012
Table 5 Men's Grooming LBN Brand Shares by Value 2009-2012
Table 6 Men's Razors and Blades LBN Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Men's Grooming by Category: Value 2012-2017
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 9 Sales of Body Shavers by Type: Volume Analysis 2007-2012
Cederroth Polska SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 1 Cederroth Polska SA: Key Facts
Summary 2 Cederroth Polska SA: Operational Indicators
Company Background
Production
Summary 3 Cederroth Polska SA: Production Statistics 2012
Competitive Positioning
Summary 4 Cederroth Polska SA: Competitive Position 2012
Dax Cosmetics Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 5 Dax Cosmetics Sp zoo: Key Facts
Summary 6 Dax Cosmetics Sp zoo: Operational Indicators
Company Background
Production
Summary 7 Dax Cosmetics Sp zoo: Production Statistics 2012
Competitive Positioning
Summary 8 Dax Cosmetics Sp zoo: Competitive Position 2012
Oceanic SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 9 Oceanic SA: Key Facts
Summary 10 Oceanic SA: Operational Indicators
Company Background
Production
Summary 11 Oceanic SA: Production Statistics 2012
Competitive Positioning
Summary 12 Oceanic SA: Competitive Position 2012
Executive Summary
Demand for Beauty and Personal Care Products Remains Strong in Poland
Nature Vs Technology
Domestic Manufacturers Remain Competitive
Direct Selling An Important Distribution Channel
Beauty and Personal Care Is Expected To Develop Further
Key Trends and Developments
Technology Competes With Nature
Youth in A Jar
Online Sales Prove More Appealing
Local Manufacturers Increase Their Competitiveness
Health and Beauty Retailers Expanding Further
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 14 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 15 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 16 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 13 Research Sources
