Men's Grooming Market Overview in Poland

  • April 2013
  • -
  • Euromonitor International
  • -
  • 32 pages

A growing number of Polish men are taking care of their appearance and thus increasing their expenditure on men’s grooming products. Media coverage of health and beauty issues and intense advertising of men’s grooming products has positively affected sales. More men appreciate the benefits of using specialised products that make everyday care more pleasant and effective.

Euromonitor International's Men's Grooming Products in Poland report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Men's Shaving, Men's Toiletries

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Beauty and Personal Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Men's Grooming in Poland

June 2010
List of Contents and Tables
Executive Summary
Beauty and Personal Care Proves Strong Despite Economic Slowdown
Importance of Appearance Drives Growth
Multinationals Take the Lead
Specialist Retailers Continue To Gain Share
Forecast Period Expected To Bring Positive Development
Key Trends and Developments
"lipstick Effect" Is at Work
Natural Based Ingredients, A Hot Trend
Local Manufacturers Prove Tough Opponents
Distribution Trends in Beauty and Personal Care
Men's Grooming Sees Dynamic Performance
Market Data
Data table 1 Sales of Beauty and Personal Care by Segment : Value from 2004 to 2009
Data table 2 Sales of Beauty and Personal Care by Segment : % Value Growth from 2004 to 2009
Data table 3 Sales of Premium Cosmetics by Segment : Value from 2004 to 2009
Data table 4 Sales of Premium Cosmetics by Segment : % Value Growth from 2004 to 2009
Data table 5 Beauty and Personal Care Market Shares by NBO from 2005 to 2009
Data table 6 Beauty and Personal Care Market Shares by GBO from 2005 to 2009
Data table 7 Beauty and Personal Care Brand Shares by GBN from 2006 to 2009
Data table 8 Penetration of Private Label by Segment from 2004 to 2009
Data table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2004 to 2009
Data table 10 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2009
Data table 11 Projection Sales of Beauty and Personal Care by Segment : Value from 2009 to 2014
Data table 12 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2009 to 2014
Data table 13 Projection Sales of Premium Cosmetics by Segment : Value from 2009 to 2014
Data table 14 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Dax Cosmetics Sp Zoo
Strategic Direction
Key Facts
Summary 2 Dax Cosmetics Sp zoo: Key Facts
Summary 3 Dax Cosmetics Sp zoo: Operational Indicators
Company Background
Production
Summary 4 Dax Cosmetics Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 5 Dax Cosmetics Sp zoo: Competitive Position 2009
Laboratorium Kosmetyczne Dr Irena Eris SA
Strategic Direction
Key Facts
Summary 6 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 7 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Company Background
Production
Summary 8 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2008
Competitive Positioning
Summary 9 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2009
Oceanic SA
Strategic Direction
Key Facts
Summary 10 Oceanic SA: Key Facts
Summary 11 Oceanic SA: Operational Indicators
Company Background
Production
Summary 12 Oceanic SA: Production Statistics 2008
Competitive Positioning
Summary 13 Oceanic SA: Competitive Position 2009
Soraya SA
Strategic Direction
Key Facts
Summary 14 Soraya SA: Key Facts
Summary 15 Soraya SA: Operational Indicators
Company Background
Production
Summary 16 Soraya SA: Production Statistics 2008
Competitive Positioning
Summary 17 Soraya SA: Competitive Position 2009
Ziaja Ltd Zaklad Produkcji Lekow Sp Zoo
Strategic Direction
Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
Company Background
Production
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 21 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 15 Retail Sales of Electric Shavers from 2005 to 2009
Data table 16 Sales of Men's Grooming Products by Subsector: Value from 2004 to 2009
Data table 17 Sales of Men's Grooming Products by Subsector: % Value Growth from 2004 to 2009
Data table 18 Sales of Men's Razors and Blades by Type: % Value Breakdown from 2005 to 2009
Data table 19 Men's Grooming Products Market Shares from 2005 to 2009
Data table 20 Men's Grooming Products Brand Shares by GBN from 2006 to 2009
Data table 21 Men's Razors and Blades Brand Shares by GBN from 2006 to 2009
Data table 22 Projection Sales of Men's Grooming Products by Subsector: Value from 2009 to 2014
Data table 23 Projection Sales of Men's Grooming Products by Subsector: % Value Growth from 2009 to 2014

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