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Consumer Trends

Summary

Table of Contents

  • Publication date: May 2012
  • Report size: 34 pages
Keywords : Consumer Health

Merck KGaA is a global top 20 producer of consumer health products. Despite relatively consistent revenue growth, the company has struggled to consistently gain share of the global consumer health market, due in large part to a significant absence from many of the world’s largest markets. The company could benefit greatly from increased acquisitive behaviour and a global consolidation of its overly broad portfolio, but it will need to move quic...

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Related Market Segments :

Consumer Health

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