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Merck KGaA is a global top 20 producer of consumer health products. Despite relatively consistent revenue growth, the company has struggled to consistently gain share of the global consumer health market, due in large part to a significant absence from many of the world’s largest markets. The company could benefit greatly from increased acquisitive behaviour and a global consolidation of its overly broad portfolio, but it will need to move quic...More »
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Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables ...
This corporate strategies briefing will also highlight the issues facing the market in the near future, examine the market 's reactions and preparedness, and highlight examples of successful and unsuccessful ...
"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information. This way, they are continuously adding ...
... A comparison of consumer expenditure surveys brett mcbride and nhien to division of consumer expenditure survey ce survey methods symposium july 16, 2013 background ...
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