Oral Care Market Analysis in Italy - market research report

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$ 898 - September 2012 - by Euromonitor International - 36

Summary

Table of Contents

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Industry

Oral Care Products

Country

Italy

Keywords

Oral Care
Power Toothbrush
Dental Rinse
Manual Toothbrush
Mouth Freshener
Toothpaste Brand
Oral Care Brand
Toothbrush
Mouthwash
Toothpaste
Dental Floss

Companies

Unilever
Unilever

In 2011 the current value growth rate was in line with the positive 2% CAGR of the review period. This was due mainly to positive volume performances. Italian per capita consumption in the main categories of toothpaste and toothbrushes is low compared to other European countries and volumes increased. Also while there was increasing promotional activity and increased penetration of private label products, unit prices did not go down significantly and as a result value shares were maintained...

Euromonitor International's Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN ITALY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011
Table 2 Sales of Oral Care by Category: Value 2006-2011
Table 3 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 4 Sales of Toothbrushes by Category: Value 2006-2011
Table 5 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 6 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 7 Oral Care Company Shares 2007-2011
Table 8 Oral Care Brand Shares 2008-2011
Table 9 Toothpaste Brand Shares 2008-2011
Table 10 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 11 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 12 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 14 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Henkel SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Henkel SpA: Key Facts
Summary 2 Henkel SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel SpA: Competitive Position 2011
Mirato Nuova SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 4 Mirato Nuova SpA: Key Facts
Summary 5 Mirato Nuova SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Mirato Nuova SpA: Competitive Position 2011
Procter & Gamble Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Italia SpA: Key Facts
Summary 8 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Procter & Gamble Italia SpA: Competitive Position 2011
Unilever Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 10 Unilever Italia SpA: Key Facts
Summary 11 Unilever Italia SpA: Operational Indicators
Company Background
Production
Summary 12 Unilever Italia SpA: Production Statistics 2011
Competitive Positioning
Summary 13 Unilever Italia SpA: Competitive Position 2011
Executive Summary
Beauty and Personal Care Affected by Italy Entering Recession Phase
Baby Products and Sets/kits the Only Survivors To 2011 Crisis
Multinationals Continue To Dominate
Chemists/pharmacies Gradually Increase Performance and Drugstores Storms Ahead With Double-digit Growth
Sales To Remain Static
Key Trends and Developments
Innovation in Natural Products Prevents Sales From Dropping Drastically
Recession Halts Developments in the Men's Segment
Drugstores To Take A More Important Role in Distribution
Parents Do Not Trade Down for Their Babies
Multinationals Maintain Dominance in Beauty and Personal Care
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 17 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 19 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 20 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 21 Beauty and Personal Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 14 Research Sources

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