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Online Flower Shops - Industry Market Research Report

  • August 2016
  • 33 pages
  • Ibisworld
Report ID: 2414641

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Full bloom: The industry is expected to recover as a result of renewed demand for industry products



Abstract

Online Flower Shops

The Online Flower Shops industry has been in bloom over the five years to 2016. The industry has experienced steady revenue growth since 2011, aided by the e-commerce market capturing significant market share from brick-and-mortar florists in recent years, as more consumers shop online. Over the past five years, a strong increase in the number of industry operators has significantly increased internal competition. In response, industry players have upped their marketing budgets and increased their focus on superior customer service. Over the five years to 2021, similar trends that affected the industry over the previous five-year period are anticipated the continue contributing to industry growth.

This industry retails flowers online, with industry operators receiving orders and payments through respective websites and then using either a network of local florists or growers to fulfill and deliver the order. This industry primarily includes revenue from fresh-cut flowers, floral arrangements and potted plants; internet florist network membership dues; and gift baskets sold online. Revenue from in-person orders is excluded from this report.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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