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Public Opinion Research in Australia - Industry Market Research Report

  • May 2016
  • -
  • Ibisworld
  • -
  • 31 pages

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Political party: The federal election is causing strong revenue growth in 2015-16



Abstract

Public Opinion Research in Australia

Firms in the industry take surveys from a sample of the population and extrapolate the data to gauge public opinion. These opinion polls are used to estimate the voting intentions of a population at a point in time, forecast election results and determine overall community opinion regarding government policies or proposed government policies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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