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Video distribution operators

  • October 2014
  • -
  • IDATE

This report summarises the latest developments in operators' video ecosystem.

It explores in detail the different positionings operators are taking to stay competitive, while drawing distinctions between terrestrial, satellite, cable and telecoms operators.

Lastly, it breaks these strategies down into four categories:
- Horizontal integration
- New business positioning
- Network optimisation
- Improving QoS and QoE

Table Of Contents

Video distribution operators
Contents
1. Executive Summary 5
2. The new ATAWADAC environment 6
2.1. Anytime: on-demand on the rise. 6
2.2. Anywhere: viewers are more and more mobile . 6
2.3. Any device: rising popularity of mobile devices ... 7
2.4. Any content: an unprecedented profusion of video content 8
3. Outlook for broadcast operators 9
3.1. The context for broadcast networks... 9
3.1.1. Terrestrial TV.. 9
3.1.2. Satellite TV... 10
3.2. Horizontal integration for broadcast operators... 11
3.2.1. Terrestrial operators . 11
3.2.2. Satellite operators 11
3.3. New business positioning for broadcast operators 13
3.3.1. Terrestrial operators . 13
3.3.2. Satellite operators 14
3.4. Network optimisation. 15
3.4.1. Terrestrial operators . 15
3.4.2. Satellite operators 16
3.5. Enhancement of service offering and quality of experience .. 16
3.5.1. Broadcast operators' common strategies . 16
3.5.2. Strategies specific to satellite operators ... 17
4. Outlook for telcos and cablecos .. 19
4.1. The context for wireline networks 19
4.1.1. Television by cable... 20
4.1.2. IPTV . 20
4.2. Horizontal integration for wireline operators... 21
4.3. New business positioning for wireline operators 22
4.3.1. Common strategies for telcos and cablecos. 22
4.3.2. Strategies specific to cable companies 24
4.4. Network optimisation. 24
4.4.1. Wireline operators' common strategies 24
4.4.2. Strategies specific to cable companies 27
4.4.3. Strategies specific to telcos.. 28
4.5. Enhancement of service offering and quality of experience .. 29
5. Possible positionings for network operators.. 31

Tables and Figures
Table 1: Examples of recent hybrid system deals.. 17
Table 2: Satellite's positioning on UHD.. 17
Table 3: Breakdown of peak time bandwidth consumption in the US.. 19
Table 4: A selection of major mergers and acquisitions between wireline network operators ... 21
Table 5: TV and video strategies on managed networks ... 22
Table 6: Examples of OTT video services developed by network operators . 22
Table 7: Examples of free and paid peering deals in the United States. 23
Table 8: A selection of recent mergers and acquisitions 24
Table 9: How well does the cloud meet different demands?.. 25
Table 10: Examples of recent cloud TV agreements and service rollouts ... 25
Table 11: Main telco CDN rollouts ... 26
Table 12: A selection of innovative services deployed by wireline operators... 29
Table 13: Examples of existing OTT services integrated into operators' STBs ... 30
***
Figure 1: Growth of time-shifted viewing of a cable series in the United States, 2008-2013. 6
Figure 2: Growth of weekly viewing time, by screen, 2012-2013 .. 7
Figure 3: Growth of Internet traffic by type of device, 2013-2018 . 7
Figure 4: Example of a series available in 4K format on an OTT SVOD service .. 8
Figure 5: Change in regional terrestrial TV penetration in households, 2009-2014 .. 9
Figure 6: Mobile traffic growth, by region, 2013-2018. 10
Figure 7: Digital TV household growth in Africa/the Middle East, 2009-2018 . 11
Figure 8: Satellite operators' expansion strategies in emerging markets 12
Figure 9: Change in the distribution of C and Ku-band satellite capacity between emerging and developed
markets, 2011-2015. 12
Figure 10: Breakdown of TDF's revenue, by business area, 2012-2013 .. 13
Figure 11: Growth of the number of households receiving HD Plus, 2011-2013 .. 14
Figure 12: Growth and breakdown of satellite TV households, pay-TV vs. FTV... 14
Figure 13: ATSC 2.0 protocol stacks 15
Figure 14: Example of a hybrid TiVo for OTA terrestrial TV households... 16
Figure 15: Growth in the number of UHD channels broadcast via satellite, by region, 2014-2018 .. 18
Figure 16: Growth of video's share of online traffic in the United States, 2013-2018 19
Figure 17: Quarterly growth of telcos' and cableco's pay-TV customers in the United States (000s)... 20
Figure 18: Growth of households worldwide that subscribe to an IPTV plan, 2009-2018 (Million) 20
Figure 19: Growth of Comcast revenues, Q1 2011-2014.. 23
Figure 20 : Map of hotspots available to Comcast customers 27
Figure 21: Cable companies' migration to all IP services.. 27
Figure 22: Dynamic spectrum allocation in unicast or broadcast mode 28
Figure 23: Change in the breakdown of mobile data traffic, 2010-2019 28
Figure 24: Example of LTE broadcasting to deliver live content ... 28
Figure 25: LTE triple play bundle from Indian operator, Reliance Jio 29
Figure 26: Deutsche Telekom's Speedport Hybrid LTE modem ... 29
Figure 27: Summary of possible positionings for network operators. 31

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