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Polishes in Germany

  • February 2017
  • -
  • Euromonitor International
  • -
  • 19 pages

German consumers are increasingly purchasing products that offer general cleaning, which is having a negative effect on polishes. In particular, this is the case for metal polishes, where multi-purpose cleaners may have cannibalised its sales. This is because local consumers have less time and therefore find it inconvenient to apply polish, instead preferring to use general purpose cleaning products to save time and money.

Euromonitor International’s Polishes in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Germany
POLISHES IN GERMANY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH and Co Kg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Company Background
Private Label
Summary 2 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2016
Henkel AG and Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 4 Henkel AG and Co KGaA: Key Facts
Competitive Positioning
Summary 5 Henkel AG and Co KGaA: Competitive Position 2016
Executive Summary
Stronger Value Sales Increase Due To New Product Developments
Increasing Popularity of Ecological and Sustainable Products
Competition Remains Strong in German Home Care
Traditional Grocery Retailers and Discounters Remain Preferred Distribution Channels
Growing Value Sales Over the Forecast Period
Key Trends and Developments
Specific Cleaning Products Lose Ground To Multi-purpose Cleaners
Health and Eco Awareness Among the Main Trends in German Home Care
Online Shopping for Home Care and Groceries Still Emerging
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources

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