Polishes Market Overview in Hungary

  • May 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

Polishes saw little development in 2009 as a result of a lack of innovation. Consumers are already familiar with the available products and brands they buy regularly and no activity encouraged them to try new products or substitute other products with polishes. Volume sales saw growth of just 0.4% in 2009, while the 4% rise in value sales was caused by unit price rises. The largest value share was realised by furniture polish (38%), followed by shoe polish (36%), while floor and metal polish...

Euromonitor International's Polishes in Hungary industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Home Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Polishes in Hungary

June 2010
List of Contents and Tables
Executive Summary
Value Sales of Home Care Continue To Grow in 2009
Sales Are Supported by Strong Industry ing Activity of Multinationals
Volume Sales Rise Or Are Stable in Spite of Price Increases
Supermarkets/hypermarkets Lead Sales
Continued Growth Is Expected
Key Trends and Developments
Economic Crisis and Recession Still Affecting the Retail Trade
Strong Price Competition
Environmental Awareness Remains in Its Infancy
Larger Pack Sizes
Marketing and Promotional Trends
Market Indicators
Data table 1 Households from 2004 to 2009
Market Data
Data table 2 Sales of Home Care by Segment : Value from 2004 to 2009
Data table 3 Sales of Home Care by Segment : % Value Growth from 2004 to 2009
Data table 4 Home Care Market Shares from 2005 to 2009
Data table 5 Home Care Brand Shares from 2006 to 2009
Data table 6 Penetration of Private Label by Segment from 2004 to 2009
Data table 7 Sales of Home Care by Distribution Format: % Analysis from 2004 to 2009
Data table 8 Sales of Home Care by Segment and Distribution Format: % Analysis 2009
Data table 9 Projection Sales of Home Care by Segment : Value from 2009 to 2014
Data table 10 Projection Sales of Home Care by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Bábolna Bio Kft
Strategic Direction
Key Facts
Summary 2 Bábolna Bio Kft: Key Facts
Summary 3 Bábolna Bio Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bábolna Bio Kft: Competitive Position 2010
Dymol Vegyi Kft
Strategic Direction
Key Facts
Summary 5 Dymol Vegyi Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Dymol Vegyi Kft: Competitive Position 2010
Egyesült Vegyi Muvek Zrt
Strategic Direction
Key Facts
Summary 7 Egyesült Vegyi Muvek Zrt: Key Facts
Summary 8 Egyesült Vegyi Muvek Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Egyesült Vegyi Muvek Zrt: Competitive Position 2010
Medikemia Rt
Strategic Direction
Key Facts
Summary 10 Medikemia Rt: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Medikemia Rt: Competitive Position 2010
Volmix Kft
Strategic Direction
Key Facts
Summary 12 Volmix Kft: Key Facts
Summary 13 Volmix Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Volmix Kft: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 11 Sales of Polishes by Subsector: Value from 2004 to 2009
Data table 12 Sales of Polishes by Subsector: % Value Growth from 2004 to 2009
Data table 13 Polishes Market Shares from 2005 to 2009
Data table 14 Polishes Brand Shares from 2006 to 2009
Data table 15 Projection Sales of Polishes by Subsector: Value from 2009 to 2014
Data table 16 Projection Sales of Polishes by Subsector: % Value Growth from 2009 to 2014

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