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Caring Services

Summary

Table of Contents

  • Publication date: May 2013
  • Report size: 25 pages
Keywords : home care

Polishes saw little development in 2009 as a result of a lack of innovation. Consumers are already familiar with the available products and brands they buy regularly and no activity encouraged them to try new products or substitute other products with polishes. Volume sales saw growth of just 0.4% in 2009, while the 4% rise in value sales was caused by unit price rises. The largest value share was realised by furniture polish (38%), followed by s...

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