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Polishes in Hungary

  • January 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Retail volume sales moderately increased in most polishes categories in 2015, while sales of metal polishes continued to fall due to the gradual withdrawal of the Szidol brand from 2014. Manufacturers did not invest significantly in new product development, since polishes categories offer limited growth potential. Consumers looked for the best value for money and were loyal to tried-and-tested standard brands. As unit prices did not change significantly growth in polishes was primarily...

Euromonitor International’s Polishes in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Hungary
POLISHES IN HUNGARY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Henkel Magyarország Kft: Key Facts
Summary 2 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 3 Henkel Magyarország Kft: Competitive Position 2015
Well Done St Moritz Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Well Done St Moritz Kft: Key Facts
Summary 5 Well Done St Moritz Kft: Operational Indicators
Competitive Positioning
Summary 6 Well Done St Moritz Kft: Competitive Position 2015
Executive Summary
Rising Incomes Drive Value Sales Growth
Leading Manufacturers Struggle With Cheap Copy Products
Multinationals Continue To Dominate Home Care
Hypermarkets Weaken, Drugstores Strengthen in Distribution
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Strengthen Consumer Demand for Home Care
Premium Quality Gains
Growth of Private Label Stalls
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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