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Polishes in Hungary

  • June 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

Polishes saw both retail volume and current value sales decreases in 2014. This was due to the steep decline in metal polish sales, as the leading brand, Sidol by Henkel, was withdrawn from the market. However, the demand for other types of polish remained largely positive in 2014. Customers are price sensitive and they seek the “best” prices, which helped economy and private label brands to gain ground on more expensive commercial brands. Thanks to the widening range of cheaper products and...

Euromonitor International’s Polishes in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Polishes in Hungary
POLISHES IN HUNGARY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2009-2014
Table 2 Sales of Polishes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Polishes: % Value 2010-2014
Table 4 LBN Brand Shares of Polishes: % Value 2011-2014
Table 5 Forecast Sales of Polishes by Category: Value 2014-2019
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Henkel Magyarország Kft: Key Facts
Summary 2 Henkel Magyarország Kft: Operational Indicators
Company Background
Production
Summary 3 Henkel Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 4 Henkel Magyarország Kft: Competitive Position 2014
Rossmann Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 5 Rossmann Magyarország Kft: Key Facts
Summary 6 Rossmann Magyarország Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
Summary 8 Rossmann Magyarország Kft: Competitive Position 2014
Executive Summary
Improving Performance of Home Care in 2014
Innovative Products Attract the Interest of Customers
Multinationals Dominate Home Care in Hungary
Private Label Continues To Gain Retail Value Share
Steady Growth Is Expected in the Forecast Period
Key Trends and Developments
Convenience and Efficient Innovations Attract Customers
Modern Grocery Retailers Lead Home Care Sales
Periodic House Cleaning Boosts Home Care Sales
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources












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