Polishes Market Overview in Vietnam

  • July 2014
  • -
  • Euromonitor International
  • -
  • 17 pages

In 2009, polishes experienced growth of 7% in current value terms due to the global economic crisis, which was slower than in 2008. As polishes are regarded as luxury items by consumers in Vietnam, they felt it unnecessary to use polish and chose to save money instead. However, consumers were exposed to a more diversified range of polish products, because small and medium trading industry players tried to import polish products to satisfy the small high-income consumer sector .

Euromonitor International's Polishes in Vietnam industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Home Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Polishes in Vietnam

June 2010
List of Contents and Tables
Executive Summary
Slower Growth Due To the Global Economic Crisis
Growth Led by Toilet Care
Big Players Gain Value Share While Small Players Suffer
Modern Distribution Channels Favoured by Consumers
Home Care Industry Expecting A Positive Outlook
Key Trends and Developments
Slower Growth Caused by the Global Economic Crisis
Small Players Were Losing Value Shares To Big Players
Promotional Packages Receive More Attention From Consumers
Private Label Establishes Stronger Presence
Corporate Social Responsibility Enhances Brand Awareness
Market Indicators
Data table 1 Households from 2004 to 2009
Market Data
Data table 2 Sales of Home Care by Segment : Value from 2004 to 2009
Data table 3 Sales of Home Care by Segment : % Value Growth from 2004 to 2009
Data table 4 Home Care Market Shares from 2005 to 2009
Data table 5 Home Care Brand Shares from 2006 to 2009
Data table 6 Sales of Home Care by Distribution Format: % Analysis from 2004 to 2009
Data table 7 Sales of Home Care by Segment and Distribution Format: % Analysis 2009
Data table 8 Projection Sales of Home Care by Segment : Value from 2009 to 2014
Data table 9 Projection Sales of Home Care by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Amg Vietnam Co Ltd
Strategic Direction
Key Facts
Summary 2 AMG Vietnam Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 AMG Vietnam Co Ltd: Competitive Position 2009
Lix Detergent Co (lixco)
Strategic Direction
Key Facts
Summary 4 Lix Detergent Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Lix Detergent Co Ltd: Competitive Position 2009
My Hao Cosmetics Co Ltd
Strategic Direction
Key Facts
Summary 6 My Hao Cosmetic Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 My Hao Cosmetic Co Ltd: Competitive Position 2009
Rang Dong Cosmetics
Strategic Direction
Key Facts
Summary 8 Rang Dong Cosmetics: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Rang Dong Cosmetics Co Ltd: Competitive Position 2009
Vico Ltd Co
Strategic Direction
Key Facts
Summary 10 Vico Ltd Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Vico Ltd Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 10 Sales of Polishes by Subsector: Value from 2004 to 2009
Data table 11 Sales of Polishes by Subsector: % Value Growth from 2004 to 2009
Data table 12 Polishes Market Shares from 2005 to 2009
Data table 13 Polishes Brand Shares from 2006 to 2009
Data table 14 Projection Sales of Polishes by Subsector: Value from 2009 to 2014
Data table 15 Projection Sales of Polishes by Subsector: % Value Growth from 2009 to 2014

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