Polishes Market Overview in Vietnam

POLISHES IN VIETNAM
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2006-2011
Table 2 Sales of Polishes by Category: % Value Growth 2006-2011
Table 3 Polishes Company Shares 2007-2011
Table 4 Polishes Brand Shares 2008-2011
Table 5 Forecast Sales of Polishes by Category: Value 2011-2016
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Executive Summary
Growth Boosted by Increasing Awareness of Hygiene and Cleanliness
Private Label Becomes More Accepted
Local Players Strive To Establish Their Brand Presence
Independent Small Grocers Continue To Be the Main Channel
Home Care Is Predicted To Record Healthy Growth
Key Trends and Developments
Growing Awareness of Hygiene and Cleanliness Stimulates Sales
Private Label Records Strong Growth
Fragrance To Be A Crucial Selling Point
Consumers Switch To Specialised Home Care
Domestic Manufacturers Strive for Better Competitive Position
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources