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Polishes in Vietnam

  • July 2014
  • -
  • Euromonitor International
  • -
  • 17 pages

In 2013 there was no significant event or activity in polishes. The major reason is that polishes is regarded as a small category with not much profit. As a consequence, most manufacturers are not really willing to invest in marketing campaigns to promote these kinds of product. In addition, the category has been dominated by Kiwi and Pledge brands from SC Johnson & Son for a long time, which makes it almost impossible for any new brands to penetrate polishes.

Euromonitor International’s Polishes in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Polishes in Vietnam
POLISHES IN VIETNAM
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2008-2013
Table 2 Sales of Polishes by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Polishes: % Value 2009-2013
Table 4 LBN Brand Shares of Polishes: % Value 2010-2013
Table 5 Forecast Sales of Polishes by Category: Value 2013-2018
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Executive Summary
Sluggish Economy Results in Declining Sales Rates in 2013
H5n1 and Hand, Foot and Mouth Contamination Increases Sales of Sterilising Products
Most Home Care Categories Are Dominated by International Manufacturers
Independent Small Grocers Is the Most Popular Distribution Channel
A Positive Outlook for Home Care Products
Key Trends and Developments
Economy Affects Home Care Consumption Negatively
Consumers Support Local and Private Label Home Care Products
Increasing Hygiene-awareness Boosts Sales of Sterilising Products
Bio-products Start To Penetrate the Vietnam Market
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources












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