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Polishes in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 17 pages

During 2016, polishes were still not attractive products for most Vietnamese consumers due to the popularity and affordability of shining services around the country. Generally, sales of polishes tend to be much stronger in big cities than in rural areas of the country. For instance, thanks to the much higher disposable income levels in urban areas, urban households can usually afford to purchase expensive furniture and formal shoes, which makes them more likely consumers of products which can h...

Euromonitor International’s Polishes in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Vietnam
POLISHES IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Executive Summary
A Good Year for Home Care
Dynamic Activities From Key Players Boost Consumer Demand
International Players Maintain Their Dominant Positions in Home Care
Grocery Retailers Remains the Main Distribution Channel for Home Care
Home Care Is Set To See A Slowdown in Its Development Over the Forecast Period
Key Trends and Developments
Home Care Continues To Generate Strong Growth
the Dynamic Development of Retailing Is Playing A Key Role in Supporting Growth
Constant Marketing and Advertising Stimulates Consumer Demand
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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