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Polishes in Vietnam

  • September 2015
  • -
  • Euromonitor International
  • -
  • 16 pages

The big social gap between urban areas and the countryside created different trends. In terms of furniture and floor, urban households were more willing to pay for costly materials, and hence likely to be potential consumers for polishes. On the other hand, many consumers from the countryside remained loyal to cheap furniture and dirt or cement tiles which almost require no polishing for maintenance. In terms of shoes, while urban cities promised great potential for shoe polish with the...

Euromonitor International's Polishes in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Vietnam
POLISHES IN VIETNAM
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2009-2014
Table 2 Sales of Polishes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Polishes: % Value 2010-2014
Table 4 LBN Brand Shares of Polishes: % Value 2011-2014
Table 5 Forecast Sales of Polishes by Category: Value 2014-2019
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Executive Summary
Low Inflation Rate Stimulates Demand for Home Care
Independent Small Grocers Remains As Key Distribution Channel
Health-oriented Marketing Prevails
International Players Shift Focus To the Countryside
A Predicted Difficult Time for Local Players Over the Forecast Period
Key Trends and Developments
Higher Market Demands Boosted by the Recovering Economy
Consumers Opt for Healthier Products
Countryside As An Emerging Market
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources












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