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Sanitary Protection in Brazil

  • April 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Sanitary protection sales are higher among Brazilian consumers in comparison with other South American countries, and the product continues to be more sophisticated and its usage more frequent over time. On average, Brazilian women aged from 12 to 54 years old utilise 138 units of sanitary protection products per year, versus 242 units per woman per year in North America and 253 units per woman per year in Europe. This indicates a still-strong usage frequency potential over the years to come...

Euromonitor International's Sanitary Protection in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Brazil
SANITARY PROTECTION IN BRAZIL
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Kimberly-Clark Brasil Indústria E Comercio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Brasil Indústria E Comercio De Produtos De Higiene Ltda: Key Facts
Summary 2 Kimberly-Clark Brasil Indústria E Comercio De Produtos De Higiene Ltda: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark Brasil Indústria E Comercio De Produtos De Higiene Ltda: Competitive Position 2015
Executive Summary
Tissue and Hygiene Registers A Slower Performance in 2015
the Tissue and Hygiene Industry Struggles To Fully Adjust End-consumer Prices in 2015
Kimberly-Clark Brasil Indústria E Comercio De Produtos De Higiene Ltda Leads the Nappies/diapers/pants Category in Brazil for the First Time
Cash and Carry Gains Relevance Because of the Fall in Purchasing Power
More Promotions Expected
Key Trends and Developments
Fiercer Price-competition in Tissue and Hygiene As Costs Rise
Trading Up Within Tissue and Hygiene Diminishes in 2015
Opportunities for Baby Wipes Despite the Economic Downturns
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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