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Sanitary Protection in Hungary

  • March 2017
  • 23 pages
  • Euromonitor International
Report ID: 241558

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Higher frequency of usage and larger penetration of pantyliners drives sanitary protection growth in Hungary, as the size of the target population marginally declines. The annual 217 units per capita use of sanitary protection products in volume terms amongst 12-54-year-old-women in 2016 was still below the annual 244 and 255 units rate seen in North America and Western Europe. However, growth was dynamic over the review period and further growth is expected close the gap, especially with growin...

Euromonitor International’s Sanitary Protection in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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