Table of Contents
Sanitary protection remained very immature in Iran during 2016 with a very low base. Although the potential consumers of these products (women aged between 12 and 54 years old) account for 34% of the population, per capita consumption is still very low at an annual 80 units. One of the key trends of 2016 was a shift of consumer preference away from basic offerings (usually standard towels) towards slim/thin/ultra-thin towels and pantyliners. These modern products are becoming widely available in...
Euromonitor International’s Sanitary Protection in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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