Table of Contents
Sanitary protection in Japan increased only marginally in value terms in 2015 due to the ongoing decline in the population of women who require sanitary protection. The number of women among the Japanese population aged between 12 and 54 years of age declined by 1% in 2015, which had a direct negative influence on sales in the category. Consumer migration towards light incontinence among older female consumers also had a negative impact on sales of sanitary protection as consumers are increasi...
Euromonitor International's Sanitary Protection in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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