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Sanitary Protection in Japan

  • April 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Sanitary protection in Japan increased only marginally in value terms in 2015 due to the ongoing decline in the population of women who require sanitary protection. The number of women among the Japanese population aged between 12 and 54 years of age declined by 1% in 2015, which had a direct negative influence on sales in the category. Consumer migration towards light incontinence among older female consumers also had a negative impact on sales of sanitary protection as consumers are increasi...

Euromonitor International's Sanitary Protection in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Japan
SANITARY PROTECTION IN JAPAN
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Daio Paper Corp in Tissue and Hygiene (japan)
Strategic Direction
Summary 1 Daio Paper Corp: Key Facts
Summary 2 Daio Paper Corp: Operational Indicators
Competitive Positioning
Summary 3 Daio Paper Corp: Competitive Position 2015
Unicharm Corp in Tissue and Hygiene (japan)
Strategic Direction
Key Facts
Summary 4 Unicharm Corp: Key Facts
Summary 5 Unicharm Corp: Operational Indicators
Competitive Positioning
Summary 6 Unicharm Corp: Competitive Position 2015
Executive Summary
Retail Tissue and Hygiene Posts Value Growth in 2015
Raw Material Price Rise and Consistent Currency Depreciation Lead To Price Increases
Unicharm Maintains Leading Position in Tissue and Hygiene
Health and Beauty Specialist Retailers Remains Most Popular Retail Channel in 2015
Products Addressing Demographic Change Expected To Be Sources of Future Growth
Key Trends and Developments
Rising Numbers of Women in Workforce Has Favourable Impact on Tissue and Hygiene Sales
Demographic Changes in Japan Impact Sales of Tissue and Hygiene Products
Use of Home Cleaning Services Gradually Increases Among Consumers
Market Indicators
Table 9 Birth Rates 2010-2015
Table 10 Infant Population 2010-2015
Table 11 Female Population by Age 2010-2015
Table 12 Total Population by Age 2010-2015
Table 13 Households 2010-2015
Table 14 Forecast Infant Population 2015-2020
Table 15 Forecast Female Population by Age 2015-2020
Table 16 Forecast Total Population by Age 2015-2020
Table 17 Forecast Households 2015-2020
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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