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Sanitary Protection in Pakistan

  • March 2017
  • -
  • Euromonitor International
  • -
  • 15 pages

Summary

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Demand for sanitary protection continued to grow in 2016 due to rising awareness, affordability and conversion from traditional alternatives towards branded sanitary protection products. Promotional campaigns by leading manufacturers played an important role in increasing awareness amongst consumers. Per capita use of sanitary protection amongst 12-54-year-old women continued to increase in Pakistan.

Euromonitor International’s Sanitary Protection in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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