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Sanitary Protection in Portugal

  • May 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

The signs of an economic recovery with a decline in the unemployment rate and growth in GDP helped fuel value sales of sanitary protection in 2015, with a shift towards higher priced categories. Standard towels declined by 2% in current value terms while more expensive ultra-thin towels recorded an increase of 2%. Highly ergonomic and technologically innovative, ultra-thin towels stand out for the comfort levels and higher flexibility offered by these products.

Euromonitor International's Sanitary Protection in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Portugal
SANITARY PROTECTION IN PORTUGAL
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Renova - Fábrica De Papel Do Almonda SA in Tissue and Hygiene (portugal)
Strategic Direction
Key Facts
Summary 1 Renova - Fábrica de Papel do Almonda SA: Key Facts
Summary 2 Renova - Fábrica de Papel do Almonda SA: Operational Indicators
Competitive Positioning
Summary 3 Renova - Fábrica de Papel do Almonda SA: Competitive Position 2015
Executive Summary
Economic Environment Fuels Growth in Tissue and Hygiene Sales
New Products A Way To Boost Sales
Red Hot Competitive Environment
Supermarkets and Hypermarkets Dominate Distribution
Optimistic Outlook for the Economy Supports Growth Potential
Key Trends and Developments
Positive Economic Landscape and Competitive Scenario Fuelling the Industry
Demographics Dictating Industry Trends
Segmentation and Product Differentiation As A Mechanism To Excel
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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