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Sanitary Protection in Vietnam

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

In 2015, per capita use of sanitary protection in Vietnam stood at around 133 units among women aged between 12 and 54. This is substantially lower than 242 units in North America and 253 units in Western Europe and indicates that Vietnam is still an emerging market for sanitary protection. The main factors behind this lower usage include a lack of hygiene awareness, lower than average incomes and limited access to clean toilets. For these reasons many women do not change their tampons or...

Euromonitor International's Sanitary Protection in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Vietnam
SANITARY PROTECTION IN VIETNAM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Diana Jsc in Tissue and Hygiene (vietnam)
Strategic Direction
Key Facts
Summary 1 Diana JSC: Key Facts
Summary 2 Diana JSC: Operational Indicators
Competitive Positioning
Summary 3 Diana JSC: Competitive Position 2015
Executive Summary
Slower Value Growth in 2015 As A Result of Low Inflation
Low Per Capita Use in Spite of the Market's Enormous Potential
Diana Jsc Maintains Its Leading Position
Grocery Retailers Remains the Key Distribution Channel
Slower Forecast Period Growth Predicted As A Result of Old Traditions and Habits
Key Trends and Developments
Low Per Capita Use Reflects Market Immaturity
Local Consumer Behaviour Hampers Growth in Some Categories
New Legislation Reinforces Consumer Confidence in Tissue and Hygiene Products
Market Indicators
Table 9 Birth Rates 2010-2015
Table 10 Infant Population 2010-2015
Table 11 Female Population by Age 2010-2015
Table 12 Total Population by Age 2010-2015
Table 13 Households 2010-2015
Table 14 Forecast Infant Population 2015-2020
Table 15 Forecast Female Population by Age 2015-2020
Table 16 Forecast Total Population by Age 2015-2020
Table 17 Forecast Households 2015-2020
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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