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Skin Care in Serbia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

The two dominating manufacturers in skin care – L’Oréal and Beiersdorf – continued to compete with one another for the leading position in 2015. However, Beiersdorf’s sales share stagnated in 2015, despite numerous new products launches, while L’Oréal recorded a slight increase, primarily due to the notable success of its cheap Mixa brand, which was launched back in 2013.

Euromonitor International's Skin Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Skin Care in Serbia
SKIN CARE IN SERBIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Skin Care: % Value 2011-2015
Table 5 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 7 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 8 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Executive Summary
Sluggish But Positive Growth Recorded in 2015
Serbian Government's Austerity Measures Hinder Sales in 2015
Very Competitive Environment, With Several Manufacturers Having Similar Shares
Brand Extensions Most Common New Product Launches in 2015
Stronger Growth Expected Over Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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