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Surface Care in Estonia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

The number of retailers offering household care wipes and floor cleaning systems continued to broaden at the end of the review period, with many retailers also widening the range of products on offer. However, it remains difficult to encourage consumers to purchase these products unless attractive price discounts are offered. Consumers meanwhile appear to be particularly interested in kits in this area, particularly as many are using wipes for the first time. Consequently starter...

Euromonitor International’s Surface Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Estonia
SURFACE CARE IN ESTONIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Mayeri Industries As in Home Care (estonia)
Strategic Direction
Key Facts
Summary 1 Mayeri Industries AS: Key Facts
Summary 2 Mayeri Industries AS: Operational Indicators
Competitive Positioning
Summary 3 Mayeri Industries AS: Competitive Position 2015
Orto As in Home Care (estonia)
Strategic Direction
Key Facts
Summary 4 Orto AS: Key Facts
Summary 5 Orto AS: Operational Indicators
Competitive Positioning
Summary 6 Orto AS: Competitive Position 2015
Executive Summary
Current Value Growth Constrained by Low Inflation and Maturity
Rising Economic Confidence Encourages Price-sensitive Consumers To Trade Up
Multinationals Lead But Mayeri Gains Share
Supermarkets and Hypermarkets Lead While Internet Retailing Begins To Emerge
Economic Growth To Boost Sales in Forecast Period
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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