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Surface Care in Guatemala

  • January 2017
  • -
  • Euromonitor International
  • -
  • 19 pages

Surface care is a category that has products both for a wide consumer base, such as multipurpose cleaning products, and for a market niche such as disinfectant wet wipes. In 2016 the category registered retail value sales of GTQ204 million, representing current value growth of 7%. The expansion of the product portfolio, with new products in the category such as Don ‘Clin Kitchen cleaner and Lysol Floor Disinfectant is bringing more dynamism to the category.

Euromonitor International’s Surface Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Guatemala
SURFACE CARE IN GUATEMALA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Colgate-Palmolive Centroamerica SA in Home Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Centroamerica SA: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive Centroamerica SA: Competitive Position 2016
Henkel La Luz SA in Home Care (guatemala)
Strategic Direction
Key Facts
Summary 3 Henkel La Luz SA: Key Facts
Competitive Positioning
Summary 4 Henkel La Luz SA: Competitive Position 2016
Executive Summary
Home Care Posts Single-digit Value Growth in 2016
Migration Towards More Effective Products Seen in Categories
Domestic Company Leads Home Care in Guatemala
Traditional Grocery Retailers Continues To Be A Relevant Channel for Home Care
Home Care Expects Further Development in Coming Years
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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