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Surface Care in Latvia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

In 2016, Latvian consumers were considering products in terms of effectiveness, quality and friendliness to the environment. This resulted in a better performance from more-expensive and all-natural products. In addition to this, there was an observed shift from universal products towards surface-specific products with more-narrow and direct applications. All this had a positive effect on surface care’s value performance in 2016.

Euromonitor International’s Surface Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Latvia
SURFACE CARE IN LATVIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Drogas As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 1 Drogas AS: Key Facts
Summary 2 Drogas AS: Operational Indicators
Company Background
Private Label
Summary 3 Drogas AS: Private Label Portfolio
Competitive Positioning
Summary 4 Drogas AS: Competitive Position 2016
Henkel Latvia Sia in Home Care (latvia)
Strategic Direction
Key Facts
Summary 5 Henkel Latvia SIA: Key Facts
Summary 6 Henkel Latvia SIA: Operational Indicators
Competitive Positioning
Summary 7 Henkel Latvia SIA: Competitive Position 2016
Spodriba As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 8 Spodriba AS: Key Facts
Summary 9 Spodriba AS: Operational Indicators
Competitive Positioning
Summary 10 Spodriba AS: Competitive Position 2016
Executive Summary
While Volume Sales Grow, Competition Intensifies and Current Value Growth Declines
Improving Purchasing Powers Define the Performance of Home Care
International Players Dominate Sales, But Domestic Players Strengthen Their Positions
Chained Retailers Meet Evolving Trends the Most
Performance Expected To Be Moderately Positive Over the Forecast Period
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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