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Surface Care in Latvia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Following the trend in other home care categories, greater consumer interest in ecological (eco) products was observed also in surface care categories in 2015. Wider availability of eco-friendly products with prices closer to mainstream contributed to the trend and also retailers listed more green products, including also the ones produced by local manufacturers. Price promotions still played an important role for spurring short-term sales, especially during the home cleaning seasons in spring...

Euromonitor International’s Surface Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Latvia
SURFACE CARE IN LATVIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Drogas As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 1 Drogas AS: Key Facts
Summary 2 Drogas AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Drogas AS: Private Label Portfolio
Competitive Positioning
Summary 4 Drogas AS: Competitive Position 2015
Henkel Latvia Sia in Home Care (latvia)
Strategic Direction
Key Facts
Summary 5 Henkel Latvia SIA: Key Facts
Summary 6 Henkel Latvia SIA: Operational Indicators
Competitive Positioning
Summary 7 Henkel Latvia SIA: Competitive Position 2015
Spodriba As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 8 Spodriba AS: Key Facts
Summary 9 Spodriba AS: Operational Indicators
Competitive Positioning
Summary 10 Spodriba AS: Competitive Position 2015
Executive Summary
Value Sales and Volumes Perform in Opposite Directions
Higher Demand for Convenience and Eco-friendly Products in Home Care
Multinational Companies Continue To Dominate
Drogas and Modern Grocery Retailers Compete for Consumers
Moderate Growth in the Value Over the Forecast Period
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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