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Surface Care in Pakistan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Current value sales of surface care in Pakistan grew by 11% in 2015, driven by 9% growth in home care disinfectants, which accounted for 63% of value sales in the category. Home care disinfectants are dominant due to the popularity of Reckitt Benckiser Pakistan’s Dettol, which can be added to water or detergents to clean any kind of surface in order to make it germ free.

Euromonitor International’ s Surface Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Pakistan
SURFACE CARE IN PAKISTAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Surface Care: % Value 2011-2015
Table 4 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 5 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Unilever Pakistan Ltd in Home Care (pakistan)
Strategic Direction
Key Facts
Summary 1 Unilever Pakistan Ltd: Key Facts
Summary 2 Unilever Pakistan Ltd: Operational Indicators
Competitive Positioning
Summary 3 Unilever Pakistan Ltd: Competitive Position 2015
Executive Summary
Increase in Number of Local Players Leads Growth in Home Care
Low-cost Local Products Pose Tough Challenge To Brands
International Home Care Companies Invest in Spreading Awareness
Modern Retail Continues To Play An Important Role in Trial of Home Care Products
Home Care Will Continue To Grow Due To Increased Awareness
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Distribution of Home Care by Format: % Value 2010-2015
Table 13 Distribution of Home Care by Format and Category: % Value 2015
Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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