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Surface Care in Peru

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

Low- to mid-income households do not purchase surface care, since this is considered to be non-essential. These consumers prefer to use diluted bleach or standard powder detergents to clean floors as well as kitchen, bathroom and other surfaces, while the main reason to use surface care is for its fragrance rather than its cleaning properties.

Euromonitor International’s Surface Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Peru
SURFACE CARE IN PERU
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 1 Clorox Perú SA: Key Facts
Summary 2 Clorox Perú SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Perú SA: Competitive Position 2016
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 4 Intradevco Industrial SA: Key Facts
Summary 5 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
Summary 6 Intradevco Industrial SA: Competitive Position 2016
Supermercados Peruanos SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 7 Supermercados Peruanos SA: Key Facts
Summary 8 Supermercados Peruanos SA: Operational Indicators
Production
Executive Summary
Home Care Records Growth Despite Economic Deceleration
Peruvians Sceptical of Recommended Dosages
Three Companies Lead Home Care, Establishing Trends in Unit Prices
Modern Channels Are Slowly Gaining Terrain
Consumers Are Expected To Be Open To Trying New Products
Key Trends and Developments
Promotions and Advertising Influence Consumers' Purchasing Decisions
Traditional Channels Continue To Dominate Distribution
Local Companies Lead Home Care
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources

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