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Surface Care in Peru

  • February 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Low- and low/middle-income consumers believe that surface care is a non-essential product type. These consumers prefer to use diluted bleach or standard powder detergents to clean floors, as well as for kitchen, bathroom and other surfaces.

Euromonitor International's Surface Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Peru
SURFACE CARE IN PERU
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 1 Clorox Perú SA: Key Facts
Competitive Positioning
Summary 2 Clorox Perú SA: Competitive Position 2015
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 3 Intradevco Industrial SA: Key Facts
Summary 4 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
Summary 5 Intradevco Industrial SA: Competitive Position 2015
Executive Summary
Value-added Products Present Highest Growth Rates
Local Companies Lead Home Care
Wide Distribution Network Is A Must
Consumers Are Strongly Driven by Advertising and Promotions
Smaller Pack Sizes Help To Penetrate Peruvian Market
Key Trends and Developments
Peruvian Economy Will Undergo A Recovery in 2017
Traditional Channels Still Dominate Distribution
Innovations Slowly Penetrate Peru
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 6 Research Sources












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