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Toilet Care in Estonia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 14 pages

Toilet care products are benefiting from a number of competitive advantages over bleach, especially as increasing disposable income is reducing the significance of the disparity in prices between the two categories. Toilet care products are widely perceived to have a less severe impact on human health and the environment than bleach, as well as offering a range of more pleasant fragrances. In addition, products such as in-cistern devices and ITBs are seen as more convenient than bleach amongst i...

Euromonitor International’s Toilet Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toilet Care in Estonia
TOILET CARE IN ESTONIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2011-2016
Table 2 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 4 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 5 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
Orto As in Home Care (estonia)
Strategic Direction
Key Facts
Summary 1 Orto AS: Key Facts
Competitive Positioning
Summary 2 Orto AS: Competitive Position 2016
Executive Summary
Home Care Sees Growth Despite Constraints in 2016
Estonian Consumers Look Towards Upmarket Products
Multinationals Dominate But Mayeri Remains Competitive
Emergence of Internet Retailing Continues
Contrasting Forces at Work Over Forecast Period
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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