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Toilet Care in Estonia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 17 pages

Bleach is suffering from an increasingly negative image in Estonia, with many consumers thus trading up from bleach to toilet care as income levels rose towards the end of the review period. Consumers are concerned about the impact of using bleach on human health and the environment, while many view toilet care as safer. Busier lifestyles are also encouraging this trend, with many being attracted by the convenience offered by products such as in-cistern devices and ITBs. Many consumers also...

Euromonitor International’s Toilet Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toilet Care in Estonia
TOILET CARE IN ESTONIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2010-2015
Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Mayeri Industries As in Home Care (estonia)
Strategic Direction
Key Facts
Summary 1 Mayeri Industries AS: Key Facts
Summary 2 Mayeri Industries AS: Operational Indicators
Competitive Positioning
Summary 3 Mayeri Industries AS: Competitive Position 2015
Orto As in Home Care (estonia)
Strategic Direction
Key Facts
Summary 4 Orto AS: Key Facts
Summary 5 Orto AS: Operational Indicators
Competitive Positioning
Summary 6 Orto AS: Competitive Position 2015
Executive Summary
Current Value Growth Constrained by Low Inflation and Maturity
Rising Economic Confidence Encourages Price-sensitive Consumers To Trade Up
Multinationals Lead But Mayeri Gains Share
Supermarkets and Hypermarkets Lead While Internet Retailing Begins To Emerge
Economic Growth To Boost Sales in Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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