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Vitamins and Dietary Supplements in Cameroon

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

There continues to be increased emphasis on the importance of vitamins for healthy growth and a better life among the population of Cameroon. This message is being promoted most obviously by direct selling companies which seek to improve consumer awareness of the wide variety of products they offer in Cameroon. Child-specific vitamins and dietary supplements are marketed particularly widely because of the consistent growth recorded in this category over the years. Multivitamins in syrup form...

Euromonitor International’s Vitamins and Dietary Supplements in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Cameroon
VITAMINS AND DIETARY SUPPLEMENTS IN CAMEROON
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 9 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 10 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Executive Summary
Positive Economic Growth Boosts the Performance of Consumer Health
Increasing Product Availability Drives Sales of OTC Products
Local Brands Continue To Struggle for Market Share
Independent Chemists/pharmacies Lead Sales
Growth Expected To Increase Over Forecast Period
Key Trends and Developments
the Growing Economy Is Boosting Consumer Expenditure
Inadequate Levels of Advertising Hamper Full Market Growth Potential
Market Indicators
Table 13 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 14 Life Expectancy at Birth 2010-2015
Market Data
Table 15 Sales of Consumer Health by Category: Value 2010-2015
Table 16 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 18 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 19 Distribution of Consumer Health by Format: % Value 2010-2015
Table 20 Distribution of Consumer Health by Format and Category: % Value 2015
Table 21 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC: Switches 2013-2015
Sources
Summary 4 Research Sources












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