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Watches in Italy

  • July 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Watches recorded another positive year in 2016 with sales recording 6% current value growth. Basic watches continued to account for the majority of sales, at 64% in volume terms, followed by mid watches on 29% and high watches holding the remaining 7% share. High watches continued to benefit from both wealthy Italians and foreign tourists coming to the country for luxury shopping, with the category registering 7% growth in current value terms. On the other hand, basic watches continued to appeal...

Euromonitor International’s Watchesin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Watches in Italy
WATCHES IN ITALY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Watches by Category: Volume 2011-2016
Table 2 Sales of Watches by Category: Value 2011-2016
Table 3 Sales of Watches by Category: % Volume Growth 2011-2016
Table 4 Sales of Watches by Category: % Value Growth 2011-2016
Table 5 Sales of Watches by Price Band: Volume 2011-2016
Table 6 Sales of Watches by Price Band: Value 2011-2016
Table 7 Sales of Watches by Price Band: % Volume Growth 2011-2016
Table 8 Sales of Watches by Price Band: % Value Growth 2011-2016
Table 9 NBO Company Shares of Watches: % Value 2011-2015
Table 10 LBN Brand Shares of Watches: % Value 2012-2015
Table 11 Distribution of Watches by Format: % Value 2011-2016
Table 12 Forecast Sales of Watches by Category: Volume 2016-2021
Table 13 Forecast Sales of Watches by Category: Value 2016-2021
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2016-2021
Table 15 Forecast Sales of Watches by Category: % Value Growth 2016-2021
Table 16 Forecast Sales of Watches by Price Band: Volume 2016-2021
Table 17 Forecast Sales of Watches by Price Band: Value 2016-2021
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2016-2021
Morellato and Sector SpA in Personal Accessories (italy)
Strategic Direction
Key Facts
Summary 1 Morellato and Sector SpA: Key Facts
Competitive Positioning
Summary 2 Morellato and Sector SpA: Competitive Position 2015
Executive Summary
Slow Economic Progress and High Unemployment Dent Consumer Confidence
Increasing Prevalence of Discounting and Bargain Hunting Reshape the Market
Italian Players Continue To Lead This Highly Fragmented Market
Specialist Goods Retailers Remain Popular for Personal Accessories
Desire for Quality Remains Undiminished, Despite Economic Constraints
Key Trends and Developments
Economic Constraints Continue To Hinder the Market
Product Customisation and Eco-friendly Accessories Remain in Vogue
Well-priced Luxury Brands Boost Sales of Personal Accessories in Italy
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2011-2016
Table 21 Sales of Personal Accessories by Category: Value 2011-2016
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 23 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 24 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 25 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 26 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 28 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources












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