Wipes Market Analysis in China

$ 898 - August 2012 - by Euromonitor International - 66

Summary

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Data Series

Industry

Retail

Country

China
Current value growth for wipes was 21% in 2011, slightly higher than that of 2010. Compared with sanitary products and nappies/diapers/pants, the value size of wipes was still small in the review period, with a total value of RMB2 billion in 2011. Personal wipes grew stably thanks to the ongoing focus on hygiene from the fear of epidemics by consumers, whilst home care wipes witnessed faster growth than previously thanks to its smaller base.

Euromonitor International's Wipes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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