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Wipes in Hungary

  • March 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Baby wipes, which holds the largest share in both value and volume terms, is used the most frequently. Usage occasions and the consumer base are not limited to cleaning babies or children anymore: adults or specifically elderly people also use them, as unit prices are more favourable. Cosmetic purposes and skin cleaning are among the major non-conventional usages, as skin irritation is a major concern for those with sensitive skins.

Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Hungary
WIPES IN HUNGARY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
SCA Hygiene Products Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 1 SCA Hygiene Products Kft: Key Facts
Summary 2 SCA Hygiene Products Kft: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Kft: Competitive Position 2015
Executive Summary
Improved Sentiment Lifts Tissue and Hygiene Sales
Better Deals Are the Focus of Innovation
Tissue and Hygiene Is Led by Few Multinational Manufacturers and Private Label
Modern Grocery Retailers Leads Sales
Limited Growth Options As Most Categories Reach High Penetration
Key Trends and Developments
Tissue and Hygiene Sales Highly Depend on Demographics and Economic Sentiment
Economy Size Moves Market Toward Competitive Unit Price
Established Manufacturers' Brands and Retailers' Brands Put Cost of Entry High
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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