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Wipes in Italy

  • March 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

There are two main categories in wipes: personal and cosmetic. Convenience was the most important factor in personal and cosmetic wipes’ demand in 2015, particularly in facial cleansing, general purpose, intimate, and baby wipes. General purpose wipes are starting to suffer as a result of their image of being environmentally unfriendly, because of the effects their production and their inability to be recycled have on the environment. However, Italian consumers are choosing to use wipes for...

Euromonitor International's Wipes in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Italy
WIPES IN ITALY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Fater SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 1 Fater SpA: Key Facts
Summary 2 Fater SpA: Operational Indicators
Competitive Positioning
Summary 3 Fater SpA: Competitive Position 2015
Executive Summary
Further Decline in 2015, But Growth Expected in 2016
the Ageing Population Continues To Be A Key Trend, Driving Incontinence Sales
Environmental Sustainability Is Increasingly Important
Supermarkets, Hypermarkets and Discounters Are the Leading Distribution Channels
Tissue and Hygiene's Performance in the Forecast Period Remains Weak
Key Trends and Developments
Environmental Sustainability Is A Competitive Advantage and A Key Driver of Sales
An Increasingly Ageing Population in Italy Drives Sales of Incontinence Products
Private Label Continues To Grow, Posing A Long-term Threat To Branded Products
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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