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Writing Instruments in Australia

  • August 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

The adult colouring-in book trend supported overall growth in writing instruments in 2016, with this trend established in 2015 and continuing into 2016. The popularity of adult colouring-in books has grown in Australia, mirroring a global trend, with this activity seen as a way to relieve stress, foster creativity and provide a break from digital devices. Retailers have rushed to stock adult colouring-in books with themes such as anti-stress, cities, television shows and calming, whilst colourin...

Euromonitor International’s Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Australia
WRITING INSTRUMENTS IN AUSTRALIA
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Premier Investments Ltd in Personal Accessories (australia)
Strategic Direction
Key Facts
Summary 1 Premier Investments Ltd: Key Facts
Summary 2 Premier Investments Ltd: Operational Indicators (Smiggle brand)
Company Background
Chart 1 Premier Investments Ltd: Smiggle in Sydney
Internet Strategy
Private Label
Summary 3 Premier Investments Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Premier Investments Ltd (Smiggle brand): Competitive Position 2015
Executive Summary
Personal Accessories Remains Positive in 2016
Digitalisation Influences All Categories in Personal Accessories
Personal Accessories Retailers Have Expansion Plans
Internet Retailing Continues To Gain Market Share
Healthy Growth Expected Over the Forecast Period
Key Trends and Developments
Digitalisation Influences All Personal Accessories Categories
Retailers Look To Enhance the In-store Experience
Personal Accessories Retailers' Expansion Plans
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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