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Writing Instruments in Brazil

  • November 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

Writing instruments registered current retail value growth of 7% to reach R$3.3 billion in 2015. This good performance is linked to the huge success of colouring books for adults in 2015. Consumers started to purchase colouring pencils, graphite pencils and writing accessories to colour the pages and figures from colouring books for adults such as The Secret Garden.

Euromonitor International's Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Brazil
WRITING INSTRUMENTS IN BRAZIL
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2010-2015
Table 2 Sales of Writing Instruments by Category: Volume 2010-2015
Table 3 Sales of Writing Instruments by Category: Value 2010-2015
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2010-2015
Table 5 Sales of Writing Instruments by Category: % Value Growth 2010-2015
Table 6 Sales of Colouring by Type: % Value 2010-2015
Table 7 Sales of Markers and Highlighters by Type: % Value 2010-2015
Table 8 Sales of Roller Ball Pens by Type: % Value 2010-2015
Table 9 NBO Company Shares of Writing Instruments: % Value 2010-2014
Table 10 LBN Brand Shares of Writing Instruments: % Value 2011-2014
Table 11 Distribution of Writing Instruments by Format: % Value 2010-2015
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2015-2020
Table 13 Forecast Sales of Writing Instruments by Category: Value 2015-2020
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2015-2020
A W Faber-castell SA in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 1 A W Faber-Castell SA: Key Facts
Company Background
Production
Summary 2 A W Faber-Castell SA: Production Statistics 2014
Competitive Positioning
Summary 3 A W Faber-Castell SA: Competitive Position 2014
Executive Summary
in 2015, Personal Accessories Records Again Low Growth in Volume Terms
Affordable Luxury Begins To Lose Ground
Personal Accessories Remains Fragmented
Specialist Retailers Dominate Distribution
Limited Growth Expected Over the Forecast Period
Key Trends and Developments
Some Players Continue To Expand and Diversify
Jewellery With Religious Themes and Natural Materials Continues To Grow
Specialist Retailers Still Dominate Distribution
Economic Crisis Has Direct Impact on Personal Accessories
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2010-2015
Table 17 Sales of Personal Accessories by Category: Value 2010-2015
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 19 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 21 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 22 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 24 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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