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Writing Instruments in Italy

  • July 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

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Sales of writing instruments continued to be affected by a less than favourable economic context in the country. Low purchasing power led consumers to reduce their expenditure and to focus more on purchasing products of greater necessity. Despite this, they still preferred traditional branded items for the quality and writing comfort they offer. This category generally registers a peak in sales in the months before the start of a new school year, as this is the time when parents purchase all typ...

Euromonitor International’s Writing Instrumentsin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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