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  4. > Everything as a Service (XaaS) and Carrier Cloud Services: Market Opportunities and Forecasts 2014 - 2019

Overview:

The "Everything as a Service" (XaaS) phenomenon is not a passing fad. For the enterprise, the Cloud has moved beyond the stage of representing only a choice for off-site computing. For the consumer, the Cloud has also moved beyond the stage of representing only a means of data back-up. The Cloud is rapidly moving into its next phase of supporting virtually any form of communications, application, content and commerce.

Network operators, particularly wireless carriers, are arguably in the best position to capitalize on the trend towards anywhere, anytime, any device, and any type of digital media.

This research has identified the following drivers for carrier cloud services:

Consumer Cloud Services Key to Growth in Carrier Data Services: Consumer Cloud Services will add to the growth in usage of wireless data services as end-users engage in increasingly more communications, applications, content and commerce in the Cloud. This will drive data subscriptions across many new segments of the carriers' customer base and also lead to premium pricing for Value-added Service (VAS) applications.

Carrier Cloud Services to Drive Value-added Services Growth: Consumer Cloud Services will enable the carriers to offer Value-added Service (VAS) applications. These are applications that involve communications, applications, content and commerce that may be priced at a premium. This will lead to improved profitability, customer stickiness, and the ability for carriers to cross-sell between various data plans and VAS applications.

Personal Cloud Services to Improve Carrier Top Line Revenue and Profits: Consumer Cloud Services represents a new service that will add to the carrier revenues, offsetting loss in revenue due to OTT competitors and overall net positive. Due to the relatively low cost to deploy and support Cloud Services, margins are very good, leading to extractive profit margins on Cloud-based VAS applications.

This research evaluates XaaS at the network and service level and assesses wireless carrier opportunities for delivery of various cloud-based services. The report analyzes market opportunities for infrastructure suppliers and supporting service providers. The report includes forecasting through 2019 for cloud services. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

Telecom service providers
API management companies
Cloud and virtualization vendors
Content Delivery Networks (CDN)
Telecom managed service providers
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
Mobile payments and e-commerce providers
Application developers and app store providers

Report Benefits:

Forecast for cloud services 2014 - 2019
Understand XaaS and related infrastructure
Identify opportunities and threats for carriers
Identify opportunities for suppliers to carriers
Understand the issues for SME cloud adoption
Identify carrier cloud solutions and service packages
Understand the infrastructure challenges for operations
Identify leading companies and solutions for cloud services

Table Of Contents

Everything as a Service (XaaS) and Carrier Cloud Services: Market Opportunities and Forecasts 2014 - 2019
Everything as a Service

1 Introduction 5
1.1 Executive Summary 5
1.2 XaaS: Market Driver for DaaS 6
2 The SPI Model (SaaS, Paas and Iaas) 7
2.1 Software as a Service (SaaS) 7
2.2 Infrastructure as a Service (IaaS) 11
2.3 Platform as a Service (PaaS) 12
3 Benefits for the Enterprise 14
3.1 Market Forecasts 2014 - 2018 15
3.2 Transforming Enterprise Operations into the Cloud: Benefits and Challenges 17
4 Everything as a Service (Xaas) 20
4.1 Storage as a Service (STORaaS) 20
4.2 Communication as a Service (CaaS) 21
4.3 Network as a Service (NaaS) 22
4.4 Monitoring as a Service (MaaS) 22
4.5 Back-up as a Service (BaaS) 23
4.6 Desktop as a Service (DTaaS) 24
4.7 Database as a Service (DBaaS) 26
4.8 Big Data as a Service (BDaaS) 28
4.9 Identity as a Service (IDaaS) 30
4.10 Management as a Service (MGTaaS) 31
4.11 Business Process as a Service (BPaaS) 31
4.12 Proximity as a Service (PROXaaS) 32
4.13 XaaS Future Direction 35
5 XaaS Vendors Landscape 36
5.1 M5 Networks 36
5.1.1 M5 UCaaS 36
5.2 Microsoft Lync UCaaS 37
5.2.1 Solution Analysis 37
5.3 Thinking Phone Networks 37
5.3.1 Solutions 38
5.4 Boundary 38
5.4.1 Solution 39
5.5 enStratus Networks 39
5.5.1 Solutions 39
5.6 RightScale 40
5.6.1 Solutions 40
5.7 Radius Networks 40
5.7.1 Solutions Analysis 40

Global Cloud Computing Services

INTRODUCTION 11
1.1 ENTERPRISE IT SYSTEMS DEVELOPMENT 11
1.2 DEFINITION OF CLOUD COMPUTING 11
1.3 "PAY AS YOU GO" MODEL 12
1.4 CLOUD COMPUTING VERSUS VIRTUALIZATION 13
1.5 LEVELS OF CLOUD COMPUTING SERVICES 13
1.5.1 WEB APPLICATIONS 14
1.5.2 SOFTWARE AS A SERVICE (SAAS) 15
1.5.3 PLATFORM AS A SERVICE (PAAS) 15
1.5.4 INFRASTRUCTURE AS A SERVICE (IAAS) 16
1.5.5 COMMUNICATION AS A SERVICE (CAAS) 17
1.5.6 METAL AS A SERVICE (MAAS) 18
1.5.7 ANYTHING AS A SERVICE (XAAS) 18
GLOBAL CLOUD COMPUTING MARKET FORECASTS 2014 - 2019 19
2.1 GLOBAL CLOUD COMPUTING MARKET VALUE 2014 - 2019 19
2.2 MARKET VALUE BY SEGMENT 2014 - 2019 21
2.2.1 SEGMENT MARKET SHARE 2014 - 2019 23
2.2.2 SEGMENT GROWTH RATE 2014 - 2019 25
2.2.3 SAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 27
2.2.4 IAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 29
2.2.5 PAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 31
2.3 MARKET VALUE BY REGION 2014 - 2019 33
2.3.1 REGION MARKET SHARE 2014 - 2019 35
2.3.2 REGION GROWTH RATE 2014 - 2019 37
2.3.3 NORTH AMERICA MARKET VALUE AND GROWTH RATE 2014 - 2019 39
2.3.4 WESTERN EUROPE MARKET VALUE AND GROWTH RATE 2014 - 2019 41
2.3.5 EASTERN EUROPE MARKET VALUE AND GROWTH RATE 2014 - 2019 43
2.3.6 MIDDLE EAST AND AFRICA MARKET VALUE AND GROWTH RATE 2014 - 2019 45
2.3.7 ASIA PACIFIC MARKET VALUE AND GROWTH RATE 2014 - 2019 47
2.3.8 REST-OF-WORLD MARKET VALUE AND GROWTH RATE 2014 - 2019 49
2.4 MARKET VALUE BY CLOUD TYPE (PUBLIC AND PRIVATE) 2014 - 2019 50
2.4.1 MARKET SHARE BY CLOUD TYPE 2014 - 2019 52
2.4.2 GROWTH RATES BY CLOUD TYPE 2014 - 2019 54
2.4.3 PUBLIC CLOUD MARKET VALUE AND GROWTH RATE 2014 - 2019 56
2.4.4 PRIVATE CLOUD MARKET VALUE AND GROWTH RATE 2014 - 2019 58
BARRIERS AND CHALLENGES TO CLOUD ADOPTION 60
3.1 ENTERPRISES RELUCTANCE TO CHANGE 60
3.2 RESPONSIBILITY OF DATA SECURITY EXTERNALIZED 60
3.2.1 LOSS OF CONTROL 60
3.3 SECURITY CONCERNS ARE REAL 61
3.4 CYBERATTACKS 61
3.4.1 SMES OPERATE WITH SEVERE BUDGET RESTRICTIONS 61
3.4.2 PROLIFIC USE OF INTERNET INCREASES THREATS OF CYBER-ATTACKS 62
3.5 UNCLEAR AGREEMENTS 62
3.5.1 SLAS DO NOT GUARANTEE DOWNTIME REQUIREMENTS WILL BE MET 62
3.5.2 SECONDARY CSPS NEGOTIATE CONTRACTS ON A CONTRACT TO CONTRACT BASIS 63
3.5.3 ENTERPRISES ARE ENTITLED TO CREDIT FOR DOWNTIME "ON-REQUEST" 63
3.5.4 VARYING TIMEFRAMES FOR CALCULATING UPTIME 63
3.5.5 DIFFERENT CLOUD SERVICES HAVE DIFFERENT SLAS 64
3.6 COMPLEXITY IS A DETERRENT 64
3.6.1 INHERENT COMPLEXITY IN THE CLOUD COMPUTING ENVIRONMENT 64
3.6.2 INTEGRATING ENTERPRISE PROCESSES AROUND THE CLOUD IS A COMPLEX TASK 64
3.6.3 INTEGRATION IS A BIG ISSUE WITH SAAS DEPLOYMENT 65
3.7 LACK OF CLOUD INTEROPERABILITY 66
3.7.1 DENIAL OF SWITCHING CSPS AND CLOUDS 66
3.7.2 CSPS OPT-OUT OF CLOUD INTEROPERABILITY 66
3.7.3 CHALLENGES FACED WHEN MOVING APPLICATIONS BETWEEN CLOUDS 66
3.8 SERVICE PROVIDER RESISTANCE TO AUDITS 67
3.8.1 INDUSTRY BEST PRACTICES ARE STILL DEVELOPING 67
3.8.2 RESISTANCE TO AUDIT SIGNALS CAUTION 67
3.9 VIABILITY OF THIRD-PARTY PROVIDERS 68
3.10 ACCEPTANCE ISSUES 68
3.11 NO MOVE OF SYSTEMS AND DATA IS WITHOUT COST 69
3.12 LACK OF INTEGRATION FEATURES IN THE PUBLIC CLOUD RESULTS IN REDUCED FUNCTIONALITY 70
HARDWARE AND SOFTWARE 71
4.1 INCREASING IMPORTANCE OF HARDWARE 71
4.2 REDUCED NEED FOR PROVISIONING STORAGE: A SERVER AND A SWITCH 71
4.3 CLOUD HARDWARE WILL BECOME A COMMODITY 71
4.4 LOW-POWER PROCESSORS AND CHEAPER CLOUDS 72
4.5 FASTER INTERCONNECTS 72
4.6 INCREASING SEPARATION OF SOFTWARE AND HARDWARE 72
4.7 RISE OF PAAS 73
4.8 INCREASING POPULARITY OF JAVASCRIPT/HTML5 BASED APPS 73
4.9 STRONGER IDENTITY MANAGEMENT SYSTEMS 73
4.10 MEMORY SOLUTIONS FOR SOFTWARE AND HARDWARE SYSTEMS 73
4.11 INCREASING USE OF MODULAR SOFTWARE 74
4.12 TOP IAAS VENDORS 74
4.13 TOP SOFTWARE VENDORS 75
FUTURE CLOUD COMPUTING APPLICATIONS 76
5.1 LEVERAGING CLOUD FOR WEARABLE TECHNOLOGY 76
5.1.1 WEARABLE TECHNOLOGY IS POISED FOR SIGNIFICANT GROWTH 76
5.1.2 CLOUD-BASED SERVICES PROVIDE A PLATFORM FOR GROWTH 76
5.1.3 EXAMPLES OF CLOUD-SERVICES LEVERAGED BY WEARABLE TECHNOLOGY 76
5.1.4 BOTTLENECKS TO GROWTH OF WEARABLE TECHNOLOGY 78
5.2 INCREASING ACCEPTANCE IN THE GOVERNMENT SECTOR 78
5.2.1 US GOVERNMENT'S CONSOLIDATION OF DATACENTERS TO CUT COSTS 79
5.2.2 CSPS BUILDING CAPACITY TO SERVICE GOVERNMENT AGENCIES 80
5.2.3 LEVERAGE CLOUD FOR CITIZEN SERVICES 80
5.2.4 LEVERAGE CLOUD TO SUPPORT LOCAL ENTERPRISES 81
5.3 CLOUD COMPUTING FOR MEDIA AND ENTERTAINMENT 82
5.3.1 THE CASE OF NETFLIX 82
5.3.2 A TOOL TO INCREASE SUBSCRIPTION REVENUES 82
5.3.3 CLOUD SERVICES TO DEVELOP STRONGER LINKS WITH FANS 83
5.3.4 CLOUD SERVICES TO INCREASE REVENUE GENERATION CAPACITY 83
5.3.5 CLOUD SERVICES TO REDUCE DATACENTER FOOTPRINT 83
5.3.6 CLOUD SERVICES FOR CONTROLLING DIGITAL SUPPLY CHAIN 84
5.4 CLOUD COMPUTING FOR HEALTHCARE 84
5.4.1 US HEALTHCARE REGULATIONS MANDATE CLOUD ADOPTION 84
5.4.2 HEAVY PENALTIES FOR LOSS OF PHI 85
5.4.3 HEALTHCARE'S WAIT AND WATCH APPROACH 85
5.4.4 CLOUD-BASED SOLUTIONS FOR HEALTHCARE 85
5.4.5 ADOPTION OF DESKTOP VIRTUALIZATION IN HEALTHCARE 86
5.4.6 CLOUD FOR REGIONAL WELLNESS SERVICES 86
5.4.7 CLOUD FOR PENETRATING RURAL MARKETS 87
5.5 CLOUD COMPUTING FOR TELECOMS 87
5.5.1 THE CLOUD EXPANDS THE TELECOMS SERVICE PROVIDER PRODUCT PORTFOLIO 87
5.5.2 SME ARE AN ATTRACTIVE POCKET FOR TELECOM 88
5.5.3 COMCAST DEVELOPS A CLOUD MARKETPLACE FOR SMES 88
5.5.4 CLOUD-BASED HOME SECURITY AND HOME MONITORING SYSTEMS 89
5.5.5 MORE CLOUD OPPORTUNITIES 89
5.6 CLOUD COMPUTING FOR INSURANCE 90
5.6.1 CLOUD-BASED TECHNOLOGY PROVIDE PLATFORMS TO INCREASE MARKET SHARE 90
5.6.2 CLOUD-BASED TECHNOLOGY EXPANDS PRODUCT PORTFOLIO 90
5.7 CLOUD COMPUTING FOR UTILITIES AND OVERALL ENERGY SECTOR 91
5.7.1 SMART METERING IN EUROPE 92
5.7.2 CLOUD-BASED SMART METERING PROJECTS 92
5.7.3 CLOUD AND DATA 92
5.7.4 CLOUD AND COLLABORATION 93
5.7.5 CLOUD AND PRODUCTION OPERATIONS 93
5.7.6 CLOUD AND CUSTOMER ENGAGEMENT 93
5.8 CLOUD COMPUTING FOR PHARMACEUTICALS 94
5.8.1 CLOUD-BASED SERVICES ARE UNDER-UTILIZED BY PHARMA COMPANIES 94
5.8.2 LEVERAGE CLOUD COMPUTING TO REDUCE COSTS AND SAVE TIME 94
5.8.3 CLOUD-BASED DIGITAL MARKET PLATFORM 95
5.8.4 CLOUD-BASED ON-DEMAND ANALYTICAL PLATFORMS 95
5.8.5 SHIFTING NON-CORE OPERATIONS TO THE CLOUD 96
5.9 CLOUD COMPUTING FOR FINANCIAL SERVICES 96
5.9.1 SMALL BANKS FIND IT EASIER TO SHIFT TO THE CLOUD 97
5.9.2 CLOUD-BASED PAYMENTS PROCESSING 97
5.9.3 CLOUD-BASED DOCUMENT MANAGEMENT 98
5.9.4 BANK OF AMERICA'S PILOT TEST WITH THE CLOUD 98
5.9.5 CLOUD-BASED MOBILE BANKING 99
5.9.6 REGULATORY BARRIERS RESTRICT WIDE ADOPTION OF CLOUD-BASED ANALYTICS 99
5.9.7 CLOUD-BASED MONTE CARLO SIMULATIONS 100
5.9.8 PRIVATE CLOUDS 100
RECOMMENDATIONS FOR ENTERPRISE 101
6.1 WHEN CLOUD COMPUTING IS NOT AN OPTION 101
6.1.1 RISK OF EXTERNAL DEPENDENCIES 101
6.1.2 SCALABILITY COMES AT A COST 101
6.2 APPROACH CLOUD COMPUTING FROM A STRATEGIC PERSPECTIVE 102
6.2.1 WHAT ENTERPRISE MUST CONSIDER WHEN DEVELOPING A CLOUD STRATEGY 103
6.3 TRADE-OFF BETWEEN LOCATION OF DATACENTER AND SERVICE PORTFOLIO 103
6.4 ENTERPRISES MUST HAVE STRICT SECURITY AND COMPLIANCE LEVELS 104
6.5 DEVELOP A REALISTIC COST ESTIMATE 104
6.5.1 ALLOCATE FOR HIDDEN COSTS 104
6.6 CONDUCT CSP BACKGROUND CHECKS 105
6.7 ADD SUBSTANCE TO THE TERM "SECURITY" 106
6.7.1 DATA SECURITY MEASURES 106
6.7.2 PHYSICAL AND PERSONNEL PROTECTIONS AND RESTRICTIONS 106
6.7.3 GEOGRAPHIC LOCATION OF DATACENTER 106
6.8 UNDERSTAND AUDIT OPTIONS 107
6.8.1 EXISTING SERVICE STANDARDS ARE NON-COMPREHENSIVE 107
6.8.2 ADD "RIGHT TO AUDIT" CLAUSE IN THE CONTRACT 107
6.9 VIABILITY OF THIRD-PARTY PROVIDERS 108
6.10 FORMULATE AN EXIT STRATEGY 108
6.10.1 PREPARE FOR ENTERPRISE'S EXIT 108
6.10.2 PREPARE FOR CSP'S EXIT 109
6.11 EVALUATE ALL APPLICATIONS IN A STEP-BY-STEP APPROACH 110
6.12 REVIEW THE CONTRACT IN DETAIL 110
6.12.1 PREPARE A SERVICE CHECKLIST 110
RECOMMENDATIONS FOR CLOUD SERVICE PROVIDERS 113
7.1 WORK SIDE-BY-SIDE WITH THE CUSTOMER 113
7.2 UNDERSTAND YOUR CUSTOMER 113
7.3 DEVELOP MARKETING PLAN FOR A NON-TECHNICAL AUDIENCE 114
7.4 STRESS HEAVILY ON SECURITY MEASURES 114
7.4.1 CUSTOMER'S PERCEPTION OF SECURITY IS CENTRAL TO ALIGNING NEEDS WITH CAPABILITIES 114
7.4.2 MATCH SMES SECURITY REQUIREMENTS 114
7.4.3 SECURITY REQUIREMENTS VARY FROM CUSTOMER-TO-CUSTOMER 114
7.4.4 SMES RESIST INSTALLING FIREWALLS TO MINIMIZE COSTS 115
7.4.5 DEMONSTRATE SECURITY MEASURES 115
7.5 DETERMINE THE OPTIMAL PRICE 115
7.5.1 ADJUST PRICING STRATEGY AS REQUIRED 116
7.5.2 UNDERSTAND CUSTOMER'S EXISTING IT COSTS 116
7.6 REORIENT SALES TEAM 117
7.7 PROVIDE SUPPORT WITH INTEGRATION 117
7.8 GUIDELINES FOR MAKING A SALES PITCH 117
7.9 EDUCATING SMES 118

Figures

Figure 1: Cloud Computing 12
Figure 2: Cloud Computing Services 14
Figure 3: Global Cloud Computing Market Value and Growth Rate 2014 - 2019 20
Figure 4: Market Value by segment 2014-2019 22
Figure 5: Market Share by Segment 2014 - 2019 24
Figure 6: Segment Growth Rate 2014 - 2019 26
Figure 7: SAAS Market Value and Growth Rate 2014 - 2019 28
Figure 8: IAAS market Value and Growth Rate 2014 - 2019 30
Figure 9: PAAS Market Value and Growth Rate 2014 - 2019 32
Figure 10: Market Value by Region 2014 - 2019 34
Figure 11: Market Share by Region 2014 - 2019 36
Figure 12: Region Growth Rate 2014 - 2019 38
Figure 13: North America Market Value and Growth Rate 2014 - 2019 40
Figure 14: Western Europe Market Value and Growth Rate 2014 - 2019 42
Figure 15: Eastern Europe Market Value and Growth Rate 2014 - 2019 44
Figure 16: Middle East and Africa Market Value and Growth Rate 2014 - 2019 46
Figure 17: Asia Pacific Market Value and Growth Rate 2014 - 2019 48
Figure 18: Market Value by Cloud Type (Public vs. Private) 2014 - 2019 51
Figure 19: Market Share by Cloud Type (Public vs. Private) 2014 - 2019 53
Figure 20: Growth Rates by Cloud Type (Public vs. Private) 2014 - 2019 55
Figure 21: Public Cloud Market Value and Growth Rate 2014 - 2019 57
Figure 22: Private Cloud Market Value and Growth Rate 2014 - 2019 59

Tables

Table 1: Global Cloud Computing Market Value and Growth Rate 2014 - 2019 19
Table 2: Market Value by Segment (USD Billions) 2014 - 2019 21
Table 3: Market Share by Segment 2014 - 2019 23
Table 4: Segment Growth Rate 2014 - 2019 25
Table 5: SAAS Market Value and Growth Rate 2014 - 2019 27
Table 6: IAAS Market Value and Growth Rate 2014 - 2019 29
Table 7: PAAS Market Value and Growth Rate 2014 - 2019 31
Table 8: Market Value by Region (USD Billion) 2014 - 2019 33
Table 9: Market Share by Region 2014 - 2019 35
Table 10: Region Growth Rate 2014 - 2019 37
Table 11: North America Market Value and Growth Rate 2014 - 2019 39
Table 12: Western Europe Market Value and Growth Rate 2014 - 2019 41
Table 13: Eastern Europe Market Value and Growth Rate 2014 - 2019 43
Table 14: The Middle East and Africa Market Value and Growth Rate 2014 - 2019 45
Table 15: Asia Pacific Market Value and Growth Rate 2014 - 2019 47
Table 16: Rest-of-World Market Value and Growth Rate 2014 - 2019 49
Table 17: Market Value by Cloud Type (USD Billion) 2014 - 2019 50
Table 18: Market Share by Cloud Type (Public vs. Private) 2014 - 2019 52
Table 19: Growth Rates by Cloud Type 2014 - 2019 54
Table 20: Public Cloud Market Value and Growth Rate 2014 - 2019 56
Table 21: Private Cloud Market Value and Growth Rate 2014 - 2019 58
Table 22: Top IAAS Vendors 75
Table 23: Top Software Vendors 75

Carrier Cloud Services 2014 - 2019

1.0 EXECUTIVE SUMMARY 6
2.0 INTRODUCTION 9
2.1 CLOUD COMPUTING 10
2.2 SERVICE MODELS OF CLOUD COMPUTING 12
2.2.1 INFRASTRUCTURE AS A SERVICE (IAAS) 12
2.2.2 PLATFORM AS A SERVICE (PAAS) 12
2.2.3 SOFTWARE AS A SERVICE (SAAS) 13
2.2.4 COMPARISON: IAAS, PAAS and SAAS 14
2.3 CLOUD COMPUTING MARKET SIZE BY DEPLOYMENT MODEL 14
2.4 DEPLOYMENT MODELS OF CLOUD COMPUTING 15
2.4.1 PRIVATE CLOUD 15
2.4.2 PUBLIC CLOUD 15
2.4.3 HYBRID CLOUD 15
2.5 CLOUD COMPUTING MARKET SIZE BY SERVICE MODEL 16
2.6 SERVICE LEVEL AGREEMENTS 16
2.7 BROADBAND AND THE CLOUD 17
2.8 CONSUMER CLOUD SERVICES 18
2.8.1 STORAGE AND BACKUP 18
2.8.2 CLOUD APPLICATIONS 18
2.8.3 CLOUD COMMUNICATION SERVICES 19
2.8.4 CLOUD CONTENT MANAGEMENT SERVICES 20
2.9 CLOUD MARKET FOR CONSUMER AND ENTERPRISE SERVICES 2014 - 2019 21
2.9.1 CLOUD COMMERCE 22
2.9.2 PRICING MODELS and PRICING DETAILS OF CONSUMER CLOUD SERVICES 24
2.10 ENTERPRISE VS. CONSUMER NEEDS 28
2.11 LEADING COMPANIES AND CLOUD OFFERINGS 30
3.0 FUTURE OF CONSUMER CLOUD SERVICES 33
3.1 PERSONALIZED CONSUMER CLOUD SERVICES 33
3.2 MOBILITY 33
3.3 PREFERENCE-DRIVEN CLOUD SERVICES 33
3.4 CONTEXT-AWARE CLOUD SERVICES 33
3.5 INTEGRATED WITH NETWORK 36
4.0 WHY CARRIER CLOUD COMPUTING 37
4.1 CARRIER CLOUDZ: A NEW CLASS OF CLOUD 38
4.2 CARRIER CLOUD COMPUTING ECOSYSTEM 39
4.3 BASIC INFRASTRUCTURE CHALLENGES 39
4.3.1 PROTOCOL STANDARDIZATION 39
4.3.2 DEDICATED EQUIPMENT 39
4.3.3 LACK OF EXPOSURE 40
4.4 NEXT - GENERATION OTN (NG-OTN) 40
4.5 CARRIER DATA RESOURCES 41
4.6 IDENTITY MANAGEMENT 43
5.0 CARRIER CLOUD COMPUTING OPPORTUNITY SIZE AND FORECAST 45
5.1 OPPORTUNITY FOR TELECOM COMPANIES 45
5.2 CLOUD SERVICES FORECAST 2014 - 2019 46
6.0 CARRIER CLOUD CHALLENGES AND DRIVERS 47
6.1 CHALLENGES 47
6.1.1 BUSINESS-CLASS SERVICES 47
6.1.2 STANDARDIZATION 47
6.1.3 PORTABILITY 47
6.2 ADVANTAGES 47
6.2.1 SERVICE-ORIENTATION 49
6.2.2 PERFORMANCE 49
6.2.3 SECURITY 49
6.3 GROWTH DRIVERS 49
7.0 CONCLUSIONS 51
8.0 APPENDIX: CLOUD SERVICE AND SUPPORT COMPANIES 53
8.1 EQUINIX INC 53
8.1.1 OVERVIEW 53
8.1.2 PRODUCTS and SERVICES 53
8.1.3 FINANCIALS 54
8.1.4 STRATEGY 55
8.2 ALCATEL-LUCENT 55
8.2.1 OVERVIEW 55
8.2.2 PRODUCTS and SERVICES 55
8.2.3 FINANCIALS 56
8.2.4 STRATEGY 56
8.3 ERICSSON 57
8.3.1 OVERVIEW 57
8.3.2 PRODUCTS and SERVICES 57
8.3.3 FINANCIALS 59
8.4 STRATEGY 59
8.5 INTEL CORPORATION 60
8.5.1 OVERVIEW 60
8.5.2 PRODUCTS and SERVICES 60
8.5.3 FINANCIALS 61
8.5.4 STRATEGY 61
8.6 TEITO 62
8.6.1 OVERVIEW 62
8.6.2 PRODUCTS and SERVICES 62
8.6.3 FINANCIALS 63
8.6.4 STRATEGY 63
8.7 NATIONAL ELECTRIC CORPORATION (NEC) 64
8.7.1 OVERVIEW 64
8.7.2 PRODUCTS and SERVICES 64
8.7.3 FINANCIALS 64
8.7.4 STRATEGY 65
8.8 MICROSOFT 65
8.8.1 OVERVIEW 65
8.8.2 PRODUCTS and SERVICES 65
8.8.3 FINANCIALS 67
8.8.4 STRATEGY 67
8.9 GOOGLE INC 67
8.9.1 OVERVIEW 67
8.9.2 PRODUCTS and SERVICES 68
8.9.3 FINANCIALS 69
8.9.4 STRATEGY 70
8.10 RACKSPACE HOSTING INC. 70
8.10.1 OVERVIEW 70
8.10.2 PRODUCTS and SERVICES 71
8.10.3 FINANCIALS 71
8.10.4 STRATEGY 72
8.11 ATandT 72
8.12 OVERVIEW 72
8.12.1 PRODUCTS and SERVICES 73
8.12.2 FINANCIALS 74
8.12.3 STRATEGY 74
8.13 VERIZON 74
8.13.1 OVERVIEW 74
8.13.2 PRODUCTS and SERVICES 75
8.13.3 FINANCIALS 75
8.13.4 STRATEGY 76

Figures and Tables

Figure 1: Cloud Computing 11
Figure 2: IaaS, PaaS and SaaS 13
Figure 3: Comparing and Contrasting IaaS, PaaS and SaaS 14
Table 4: Cloud Computing Market Size by Service Model 15
Table 5: Cloud Computing Market Size by Deployment Model 16
Figure 6: Operation of SLA 17
Figure 7: Content Management Process 21
Table 8: Cloud Market for Consumer and Enterprise Services 2014 - 2019 22
Figure 9: Operation of E-commerce on the Cloud 23
Figure 10: Benefits of Cloud Computing for E-Commerce 24
Figure 11: Comparison of Cloud Service Costs and Features 27
Figure 12: Consumer Cloud Stack 28
Figure 13: Context Aware Offers as a Process 34
Figure 14: Context Aware Cloud Computing Architecture 35
Figure 15: Carrier Cloud Computing Operations 37
Figure 16: Carrier Network Resource 40
Figure 17: Inside the Carrier Data Centre 41
Figure 18: Operational Elements of Carrier Cloud 42
Figure 19: Identity Management Process 43
Figure 20: Identity Management Architecture 44
Figure 21: Total Addressable Market for Carrier Cloud Services 2014 - 2019 46
Figure 22: Key Carrier Cloud Advantages 48
Figure 23: No of Cloud Price Reductions 50
Figure 24: Cloud Computing Pricing Trends 50

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