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Global Cloud Business-to-Business Services for the Enterprise 2014 - 2019

  • October 2014
  • -
  • Mind Commerce Publishing
  • -
  • 242 pages

Overview:

Cloud based infrastructure, virtualization, and software defined data centers are all driving the future of enterprise IT. The global market for cloud services is anticipated to reach $223B USD by 2019, driven directly and indirectly by enterprise modernization of IT infrastructure and the need to improve operational efficiencies. The additional benefit of cloud services is that it allows the enterprise to focus on their own core competencies while driving down life cycle costs for product and services delivery.

While large enterprises are inherently much more careful about data sharing and tend to move more towards private solutions, small to medium sized operations have been more apt to move towards multi-tenant solutions. However, we are beginning to see this trend change with large corporations, staring with joint ventures, and moving towards shared hosting where there is some other type of trust environment.

Virtually all enterprise sectors are moving towards some type of solution, whether it be private, public, or hybrid. We see rapid growth in certain industries in particular with financial services lagging due to security issues. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

Telecom service providers
API management companies
Datacenter services companies
Cloud and virtualization vendors
Telecom managed service providers
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
Enterprise infrastructure and service providers

Report Benefits:

Global cloud services forecast 2014 - 2019
Understand benefits and pitfalls to multi-tenant cloud solutions
Identify leading enterprise cloud security companies and solutions
Identify shared infrastructure opportunities for enterprise applications
Understand the opportunities and challenges for enterprise cloud services
Identify issues for enterprise cloud infrastructure implementation and operation

Table Of Contents

Global Cloud Business-to-Business Services for the Enterprise 2014 - 2019
Global Cloud Computing Services Software, Infrastructure, Key Trends and Market Forecasts 2014 - 2019

INTRODUCTION 11
1.1 ENTERPRISE IT SYSTEMS DEVELOPMENT 11
1.2 DEFINITION OF CLOUD COMPUTING 11
1.3 "PAY AS YOU GO" MODEL 12
1.4 CLOUD COMPUTING VERSUS VIRTUALIZATION 13
1.5 LEVELS OF CLOUD COMPUTING SERVICES 13
1.5.1 WEB APPLICATIONS 14
1.5.2 SOFTWARE AS A SERVICE (SAAS) 15
1.5.3 PLATFORM AS A SERVICE (PAAS) 15
1.5.4 INFRASTRUCTURE AS A SERVICE (IAAS) 16
1.5.5 COMMUNICATION AS A SERVICE (CAAS) 17
1.5.6 METAL AS A SERVICE (MAAS) 18
1.5.7 ANYTHING AS A SERVICE (XAAS) 18
GLOBAL CLOUD COMPUTING MARKET FORECASTS 2014 - 2019 19
2.1 GLOBAL CLOUD COMPUTING MARKET VALUE 2014 - 2019 19
2.2 MARKET VALUE BY SEGMENT 2014 - 2019 21
2.2.1 SEGMENT MARKET SHARE 2014 - 2019 23
2.2.2 SEGMENT GROWTH RATE 2014 - 2019 25
2.2.3 SAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 27
2.2.4 IAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 29
2.2.5 PAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 31
2.3 MARKET VALUE BY REGION 2014 - 2019 33
2.3.1 REGION MARKET SHARE 2014 - 2019 35
2.3.2 REGION GROWTH RATE 2014 - 2019 37
2.3.3 NORTH AMERICA MARKET VALUE AND GROWTH RATE 2014 - 2019 39
2.3.4 WESTERN EUROPE MARKET VALUE AND GROWTH RATE 2014 - 2019 41
2.3.5 EASTERN EUROPE MARKET VALUE AND GROWTH RATE 2014 - 2019 43
2.3.6 MIDDLE EAST AND AFRICA MARKET VALUE AND GROWTH RATE 2014 - 2019 45
2.3.7 ASIA PACIFIC MARKET VALUE AND GROWTH RATE 2014 - 2019 47
2.3.8 REST-OF-WORLD MARKET VALUE AND GROWTH RATE 2014 - 2019 49
2.4 MARKET VALUE BY CLOUD TYPE (PUBLIC AND PRIVATE) 2014 - 2019 50
2.4.1 MARKET SHARE BY CLOUD TYPE 2014 - 2019 52
2.4.2 GROWTH RATES BY CLOUD TYPE 2014 - 2019 54
2.4.3 PUBLIC CLOUD MARKET VALUE AND GROWTH RATE 2014 - 2019 56
2.4.4 PRIVATE CLOUD MARKET VALUE AND GROWTH RATE 2014 - 2019 58
BARRIERS AND CHALLENGES TO CLOUD ADOPTION 60
3.1 ENTERPRISES RELUCTANCE TO CHANGE 60
3.2 RESPONSIBILITY OF DATA SECURITY EXTERNALIZED 60
3.2.1 LOSS OF CONTROL 60
3.3 SECURITY CONCERNS ARE REAL 61
3.4 CYBERATTACKS 61
3.4.1 SMES OPERATE WITH SEVERE BUDGET RESTRICTIONS 61
3.4.2 PROLIFIC USE OF INTERNET INCREASES THREATS OF CYBER-ATTACKS 62
3.5 UNCLEAR AGREEMENTS 62
3.5.1 SLAS DO NOT GUARANTEE DOWNTIME REQUIREMENTS WILL BE MET 62
3.5.2 SECONDARY CSPS NEGOTIATE CONTRACTS ON A CONTRACT TO CONTRACT BASIS 63
3.5.3 ENTERPRISES ARE ENTITLED TO CREDIT FOR DOWNTIME "ON-REQUEST" 63
3.5.4 VARYING TIMEFRAMES FOR CALCULATING UPTIME 63
3.5.5 DIFFERENT CLOUD SERVICES HAVE DIFFERENT SLAS 64
3.6 COMPLEXITY IS A DETERRENT 64
3.6.1 INHERENT COMPLEXITY IN THE CLOUD COMPUTING ENVIRONMENT 64
3.6.2 INTEGRATING ENTERPRISE PROCESSES AROUND THE CLOUD IS A COMPLEX TASK 64
3.6.3 INTEGRATION IS A BIG ISSUE WITH SAAS DEPLOYMENT 65
3.7 LACK OF CLOUD INTEROPERABILITY 66
3.7.1 DENIAL OF SWITCHING CSPS AND CLOUDS 66
3.7.2 CSPS OPT-OUT OF CLOUD INTEROPERABILITY 66
3.7.3 CHALLENGES FACED WHEN MOVING APPLICATIONS BETWEEN CLOUDS 66
3.8 SERVICE PROVIDER RESISTANCE TO AUDITS 67
3.8.1 INDUSTRY BEST PRACTICES ARE STILL DEVELOPING 67
3.8.2 RESISTANCE TO AUDIT SIGNALS CAUTION 67
3.9 VIABILITY OF THIRD-PARTY PROVIDERS 68
3.10 ACCEPTANCE ISSUES 68
3.11 NO MOVE OF SYSTEMS AND DATA IS WITHOUT COST 69
3.12 LACK OF INTEGRATION FEATURES IN THE PUBLIC CLOUD RESULTS IN REDUCED FUNCTIONALITY 70
HARDWARE AND SOFTWARE 71
4.1 INCREASING IMPORTANCE OF HARDWARE 71
4.2 REDUCED NEED FOR PROVISIONING STORAGE: A SERVER AND A SWITCH 71
4.3 CLOUD HARDWARE WILL BECOME A COMMODITY 71
4.4 LOW-POWER PROCESSORS AND CHEAPER CLOUDS 72
4.5 FASTER INTERCONNECTS 72
4.6 INCREASING SEPARATION OF SOFTWARE AND HARDWARE 72
4.7 RISE OF PAAS 73
4.8 INCREASING POPULARITY OF JAVASCRIPT/HTML5 BASED APPS 73
4.9 STRONGER IDENTITY MANAGEMENT SYSTEMS 73
4.10 MEMORY SOLUTIONS FOR SOFTWARE AND HARDWARE SYSTEMS 73
4.11 INCREASING USE OF MODULAR SOFTWARE 74
4.12 TOP IAAS VENDORS 74
4.13 TOP SOFTWARE VENDORS 75
FUTURE CLOUD COMPUTING APPLICATIONS 76
5.1 LEVERAGING CLOUD FOR WEARABLE TECHNOLOGY 76
5.1.1 WEARABLE TECHNOLOGY IS POISED FOR SIGNIFICANT GROWTH 76
5.1.2 CLOUD-BASED SERVICES PROVIDE A PLATFORM FOR GROWTH 76
5.1.3 EXAMPLES OF CLOUD-SERVICES LEVERAGED BY WEARABLE TECHNOLOGY 76
5.1.4 BOTTLENECKS TO GROWTH OF WEARABLE TECHNOLOGY 78
5.2 INCREASING ACCEPTANCE IN THE GOVERNMENT SECTOR 78
5.2.1 US GOVERNMENT'S CONSOLIDATION OF DATACENTERS TO CUT COSTS 79
5.2.2 CSPS BUILDING CAPACITY TO SERVICE GOVERNMENT AGENCIES 80
5.2.3 LEVERAGE CLOUD FOR CITIZEN SERVICES 80
5.2.4 LEVERAGE CLOUD TO SUPPORT LOCAL ENTERPRISES 81
5.3 CLOUD COMPUTING FOR MEDIA AND ENTERTAINMENT 82
5.3.1 THE CASE OF NETFLIX 82
5.3.2 A TOOL TO INCREASE SUBSCRIPTION REVENUES 82
5.3.3 CLOUD SERVICES TO DEVELOP STRONGER LINKS WITH FANS 83
5.3.4 CLOUD SERVICES TO INCREASE REVENUE GENERATION CAPACITY 83
5.3.5 CLOUD SERVICES TO REDUCE DATACENTER FOOTPRINT 83
5.3.6 CLOUD SERVICES FOR CONTROLLING DIGITAL SUPPLY CHAIN 84
5.4 CLOUD COMPUTING FOR HEALTHCARE 84
5.4.1 US HEALTHCARE REGULATIONS MANDATE CLOUD ADOPTION 84
5.4.2 HEAVY PENALTIES FOR LOSS OF PHI 85
5.4.3 HEALTHCARE'S WAIT AND WATCH APPROACH 85
5.4.4 CLOUD-BASED SOLUTIONS FOR HEALTHCARE 85
5.4.5 ADOPTION OF DESKTOP VIRTUALIZATION IN HEALTHCARE 86
5.4.6 CLOUD FOR REGIONAL WELLNESS SERVICES 86
5.4.7 CLOUD FOR PENETRATING RURAL MARKETS 87
5.5 CLOUD COMPUTING FOR TELECOMS 87
5.5.1 THE CLOUD EXPANDS THE TELECOMS SERVICE PROVIDER PRODUCT PORTFOLIO 87
5.5.2 SME ARE AN ATTRACTIVE POCKET FOR TELECOM 88
5.5.3 COMCAST DEVELOPS A CLOUD MARKETPLACE FOR SMES 88
5.5.4 CLOUD-BASED HOME SECURITY AND HOME MONITORING SYSTEMS 89
5.5.5 MORE CLOUD OPPORTUNITIES 89
5.6 CLOUD COMPUTING FOR INSURANCE 90
5.6.1 CLOUD-BASED TECHNOLOGY PROVIDE PLATFORMS TO INCREASE MARKET SHARE 90
5.6.2 CLOUD-BASED TECHNOLOGY EXPANDS PRODUCT PORTFOLIO 90
5.7 CLOUD COMPUTING FOR UTILITIES AND OVERALL ENERGY SECTOR 91
5.7.1 SMART METERING IN EUROPE 92
5.7.2 CLOUD-BASED SMART METERING PROJECTS 92
5.7.3 CLOUD AND DATA 92
5.7.4 CLOUD AND COLLABORATION 93
5.7.5 CLOUD AND PRODUCTION OPERATIONS 93
5.7.6 CLOUD AND CUSTOMER ENGAGEMENT 93
5.8 CLOUD COMPUTING FOR PHARMACEUTICALS 94
5.8.1 CLOUD-BASED SERVICES ARE UNDER-UTILIZED BY PHARMA COMPANIES 94
5.8.2 LEVERAGE CLOUD COMPUTING TO REDUCE COSTS AND SAVE TIME 94
5.8.3 CLOUD-BASED DIGITAL MARKET PLATFORM 95
5.8.4 CLOUD-BASED ON-DEMAND ANALYTICAL PLATFORMS 95
5.8.5 SHIFTING NON-CORE OPERATIONS TO THE CLOUD 96
5.9 CLOUD COMPUTING FOR FINANCIAL SERVICES 96
5.9.1 SMALL BANKS FIND IT EASIER TO SHIFT TO THE CLOUD 97
5.9.2 CLOUD-BASED PAYMENTS PROCESSING 97
5.9.3 CLOUD-BASED DOCUMENT MANAGEMENT 98
5.9.4 BANK OF AMERICA'S PILOT TEST WITH THE CLOUD 98
5.9.5 CLOUD-BASED MOBILE BANKING 99
5.9.6 REGULATORY BARRIERS RESTRICT WIDE ADOPTION OF CLOUD-BASED ANALYTICS 99
5.9.7 CLOUD-BASED MONTE CARLO SIMULATIONS 100
5.9.8 PRIVATE CLOUDS 100
RECOMMENDATIONS FOR ENTERPRISE 101
6.1 WHEN CLOUD COMPUTING IS NOT AN OPTION 101
6.1.1 RISK OF EXTERNAL DEPENDENCIES 101
6.1.2 SCALABILITY COMES AT A COST 101
6.2 APPROACH CLOUD COMPUTING FROM A STRATEGIC PERSPECTIVE 102
6.2.1 WHAT ENTERPRISE MUST CONSIDER WHEN DEVELOPING A CLOUD STRATEGY 103
6.3 TRADE-OFF BETWEEN LOCATION OF DATACENTER AND SERVICE PORTFOLIO 103
6.4 ENTERPRISES MUST HAVE STRICT SECURITY AND COMPLIANCE LEVELS 104
6.5 DEVELOP A REALISTIC COST ESTIMATE 104
6.5.1 ALLOCATE FOR HIDDEN COSTS 104
6.6 CONDUCT CSP BACKGROUND CHECKS 105
6.7 ADD SUBSTANCE TO THE TERM "SECURITY" 106
6.7.1 DATA SECURITY MEASURES 106
6.7.2 PHYSICAL AND PERSONNEL PROTECTIONS AND RESTRICTIONS 106
6.7.3 GEOGRAPHIC LOCATION OF DATACENTER 106
6.8 UNDERSTAND AUDIT OPTIONS 107
6.8.1 EXISTING SERVICE STANDARDS ARE NON-COMPREHENSIVE 107
6.8.2 ADD "RIGHT TO AUDIT" CLAUSE IN THE CONTRACT 107
6.9 VIABILITY OF THIRD-PARTY PROVIDERS 108
6.10 FORMULATE AN EXIT STRATEGY 108
6.10.1 PREPARE FOR ENTERPRISE'S EXIT 108
6.10.2 PREPARE FOR CSP'S EXIT 109
6.11 EVALUATE ALL APPLICATIONS IN A STEP-BY-STEP APPROACH 110
6.12 REVIEW THE CONTRACT IN DETAIL 110
6.12.1 PREPARE A SERVICE CHECKLIST 110
RECOMMENDATIONS FOR CLOUD SERVICE PROVIDERS 113
7.1 WORK SIDE-BY-SIDE WITH THE CUSTOMER 113
7.2 UNDERSTAND YOUR CUSTOMER 113
7.3 DEVELOP MARKETING PLAN FOR A NON-TECHNICAL AUDIENCE 114
7.4 STRESS HEAVILY ON SECURITY MEASURES 114
7.4.1 CUSTOMER'S PERCEPTION OF SECURITY IS CENTRAL TO ALIGNING NEEDS WITH CAPABILITIES 114
7.4.2 MATCH SMES SECURITY REQUIREMENTS 114
7.4.3 SECURITY REQUIREMENTS VARY FROM CUSTOMER-TO-CUSTOMER 114
7.4.4 SMES RESIST INSTALLING FIREWALLS TO MINIMIZE COSTS 115
7.4.5 DEMONSTRATE SECURITY MEASURES 115
7.5 DETERMINE THE OPTIMAL PRICE 115
7.5.1 ADJUST PRICING STRATEGY AS REQUIRED 116
7.5.2 UNDERSTAND CUSTOMER'S EXISTING IT COSTS 116
7.6 REORIENT SALES TEAM 117
7.7 PROVIDE SUPPORT WITH INTEGRATION 117
7.8 GUIDELINES FOR MAKING A SALES PITCH 117
7.9 EDUCATING SMES 118

Figures

Figure 1: Cloud Computing 12
Figure 2: Cloud Computing Services 14
Figure 3: Global Cloud Computing Market Value and Growth Rate 2014 - 2019 20
Figure 4: Market Value by segment 2014-2019 22
Figure 5: Market Share by Segment 2014 - 2019 24
Figure 6: Segment Growth Rate 2014 - 2019 26
Figure 7: SAAS Market Value and Growth Rate 2014 - 2019 28
Figure 8: IAAS market Value and Growth Rate 2014 - 2019 30
Figure 9: PAAS Market Value and Growth Rate 2014 - 2019 32
Figure 10: Market Value by Region 2014 - 2019 34
Figure 11: Market Share by Region 2014 - 2019 36
Figure 12: Region Growth Rate 2014 - 2019 38
Figure 13: North America Market Value and Growth Rate 2014 - 2019 40
Figure 14: Western Europe Market Value and Growth Rate 2014 - 2019 42
Figure 15: Eastern Europe Market Value and Growth Rate 2014 - 2019 44
Figure 16: Middle East and Africa Market Value and Growth Rate 2014 - 2019 46
Figure 17: Asia Pacific Market Value and Growth Rate 2014 - 2019 48
Figure 18: Market Value by Cloud Type (Public vs. Private) 2014 - 2019 51
Figure 19: Market Share by Cloud Type (Public vs. Private) 2014 - 2019 53
Figure 20: Growth Rates by Cloud Type (Public vs. Private) 2014 - 2019 55
Figure 21: Public Cloud Market Value and Growth Rate 2014 - 2019 57
Figure 22: Private Cloud Market Value and Growth Rate 2014 - 2019 59

Tables

Table 1: Global Cloud Computing Market Value and Growth Rate 2014 - 2019 19
Table 2: Market Value by Segment (USD Billions) 2014 - 2019 21
Table 3: Market Share by Segment 2014 - 2019 23
Table 4: Segment Growth Rate 2014 - 2019 25
Table 5: SAAS Market Value and Growth Rate 2014 - 2019 27
Table 6: IAAS Market Value and Growth Rate 2014 - 2019 29
Table 7: PAAS Market Value and Growth Rate 2014 - 2019 31
Table 8: Market Value by Region (USD Billion) 2014 - 2019 33
Table 9: Market Share by Region 2014 - 2019 35
Table 10: Region Growth Rate 2014 - 2019 37
Table 11: North America Market Value and Growth Rate 2014 - 2019 39
Table 12: Western Europe Market Value and Growth Rate 2014 - 2019 41
Table 13: Eastern Europe Market Value and Growth Rate 2014 - 2019 43
Table 14: The Middle East and Africa Market Value and Growth Rate 2014 - 2019 45
Table 15: Asia Pacific Market Value and Growth Rate 2014 - 2019 47
Table 16: Rest-of-World Market Value and Growth Rate 2014 - 2019 49
Table 17: Market Value by Cloud Type (USD Billion) 2014 - 2019 50
Table 18: Market Share by Cloud Type (Public vs. Private) 2014 - 2019 52
Table 19: Growth Rates by Cloud Type 2014 - 2019 54
Table 20: Public Cloud Market Value and Growth Rate 2014 - 2019 56
Table 21: Private Cloud Market Value and Growth Rate 2014 - 2019 58
Table 22: Top IAAS Vendors 75
Table 23: Top Software Vendors 75

Infrastructure as a Service (IaaS): Market and Forecast for Secure Multitenancy Platforms and Services 2014 - 2019

1.0 EXECUTIVE SUMMARY 7
2.0 INTRODUCTION 8
2.1 ROLE OF MULTITENANCY IN THE CLOUD COMPUTING 8
2.2 ADVANTAGES OF MULTITENANCY IN THE CLOUD COMPUTING 9
2.2.1 MULTITENANCY IS ADAPTABLE IN ANY CLOUD MODEL (PUBLIC OR PRIVATE) 10
2.2.2 MULTITENANCY LEVERAGES USE OF SAAS, PAAS, AND IAAS 11
2.3 MULTITENANCY IN IAAS 11
2.4 IAAS MULTITENANCY ARCHITECTURE 13
2.4.1 VIRTUALIZATION AND ROLE OF HYPERVISOR 13
2.5 KEY SUCCESS FACTORS FOR MULTITENANT IAAS PLATFORMS AND SERVICES 14
2.5.1 QUICK AND FLEXIBLE PROVISION OF IT RESOURCES 14
2.5.2 CONSISTENT AND HIGH IO PERFORMANCE AND BANDWIDTH 14
2.5.3 STORAGE 14
2.5.4 VARIETY OF INSTANCES 15
2.5.5 SECURING MULTITENANCY 15
2.5.6 DATACENTERS 15
2.5.7 SERVICE LEVEL AGREEMENT 15
2.6 KEY USAGE OF MULTITENANT IAAS CLOUDS IN ENTERPRISE 16
2.7 IAAS ADOPTION STRATEGIES FOR VARIOUS STAKEHOLDERS 16
3.0 IAAS COMPANIES AND SOLUTIONS 19
3.1 AMAZON WEB SERVICES (AWS) 19
3.1.1 ELASTIC COMPUTE CLOUD (EC2) 19
3.1.2 AWS PARTNER NETWORK 23
3.1.3 AWS SWOT ANALYSIS 23
3.1.4 FUTURE STRATEGIES OF AWS THROUGH 2014 24
3.2 GOOGLE 25
3.2.1 GOOGLE COMPUTE ENGINE (GCE) 25
3.2.2 GOOGLE CLOUD PLATFORM PARTNER NETWORK 27
3.2.3 GCE SWOT ANALYSIS 27
3.2.4 FUTURE STRATEGIES OF GCE THROUGH 2014 28
3.3 IBM 28
3.3.1 CLOUDLAYER 28
3.3.2 SMARTCLOUD ENTERPRISE+ (SCE+) 29
3.3.1 IBM CLOUD SERVICES SWOT ANALYSIS 30
3.3.2 FUTURE STRATEGIES OF IBM CLOUD SERVICES THROUGH 2014 31
3.4 MICROSOFT 31
3.4.1 WINDOWS AZURE FOR IAAS 31
3.4.1 WINDOWS AZURE SWOT ANALYSIS 34
3.4.2 FUTURE STRATEGIES OF WINDOWS AZURE THROUGH 2014 35
3.5 RACKSPACE 35
3.5.1 RACKSPACE PUBLIC CLOUD 35
3.5.2 RACKSPACE SWOT ANALYSIS 36
3.5.3 FUTURE STRATEGIES OF RACKSPACE THROUGH 2014 36
3.6 COMPUTER SCIENCE CORPORATION (CSC) 36
3.6.1 CSC CLOUD COMPUTE 37
3.7 HP NEW PUBLIC CLOUD CONSOLE 37
3.8 EMERGING STAKEHOLDERS IN IAAS 37
3.8.1 CLOUD BROKERS 37
3.8.2 WHOLESALE IAAS PROVIDERS 38
3.8.3 WHITE LABEL CLOUD SERVICES 38
3.8.4 OPEN SOURCE IAAS 39
4.0 GLOBAL IAAS MULTITENANT PLATFORMS AND SERVICES MARKET 41
4.1 MARKET OVERVIEW 2013 41
4.2 CLOUD AS A SERVICE MARKET 2014 - 2019 41
4.3 MULTITENANT IAAS PLATFORMS AND SERVICES - 2013 42
4.4 MARKET FOR IAAS MULTITENANCY 2014 - 2019 43
4.5 MULTITENANT IAAS PLATFORM BUYER ANALYSIS 44
4.6 MULTITENANT IAAS MARKET SIZE BY TYPE OF SERVICE PROVIDER 2014 - 2019 45
5.0 CONCLUSIONS AND RECOMMENDATIONS 47
5.1 SWOT ANALYSIS OF IAAS INDUSTRY 47
5.2 CURRENT MARKET SCENARIOS 48
5.3 NEXT STEPS FOR IAAS MARKET 48

Figures

FIGURE 1: IAAS TECHNOLOGY LAYERS 12
FIGURE 2: VIRTUALIZATION TYPES 13
FIGURE 3: USAGE OF IAAS MULTITENANT CLOUDS IN ENTERPRISE 16
FIGURE 4: IAAS CUSTOMER PYRAMID 17
FIGURE 5: AMAZON AWS AVAILABILITY ZONE DIAGRAM 19
FIGURE 6: BUILD YOUR OWN CLOUD SERVER OFFER FROM IBM 29
FIGURE 7: CLOUD AS A SERVICE MARKET SIZE 2014 - 2019 41
FIGURE 8: MULTITENANT IAAS MARKET 2014 - 2019 43
FIGURE 9: MULTITENANT IAAS MARKET SIZE BY BUYER CATEGORY 2014 -2019 44
FIGURE 10: IAAS MULTITENANT MARKET SIZE BY PROVIDER SERVICE TYPE 2014-2019 45

Tables

SUMMARY TABLE 1: MARKET SIZE OF CLOUD AS A SERVICES 2014 - 2019 ($BN) 7
TABLE 1: TYPES OF EC2 INSTANCES 22
TABLE 2: SWOT ANALYSIS OF AWS 24
TABLE 3: TYPES OF GCE INSTANCES 26
TABLE 4: SWOT ANALYSIS OF GCE 27
TABLE 5: CLOUDLAYER PUBLIC CLOUD INSTANCES 29
TABLE 6: SWOT ANALYSIS OF IBM CLOUD 31
TABLE 7: WINDOWS AZURE STANDARD INSTANCES 33
TABLE 8: WINDOWS AZURE MEMORY INTENSIVE INSTANCES 33
TABLE 9: SWOT ANALYSIS OF WINDOWS AZURE 34
TABLE 10: SWOT ANALYSIS OF RACKSPACE 36
TABLE 11: CLOUD AS A SERVICE MARKET 2014 - 2019 ($B) 42
TABLE 12: MULTITENANT IAAS MARKET SIZE 2014 - 2019 ($B) 43
TABLE 13: MULTITENANT IAAS MARKET SIZE BY BUYER CATEGORY 2014 -2019 ($B) 44
TABLE 14: IAAS MULTITENANT MARKET SIZE BY SERVICE PROVIDER TYPE 2014 - 2019 ($B) 45

Shared Cloud Infrastructure for Enterprise Applications: Market Analysis and Forecast 2014 - 2019

1.0 EXECUTIVE SUMMARY 6
1.1 TRENDS IN CLOUD INFRASTRUCTURE AND ADOPTION BY ENTERPRISES THROUGH 2014 6
1.2 OVERVIEW OF ENTERPRISE CLOUD INFRASTRUCTURE 6
1.3 MARKETS FOR ENTERPRISE CLOUD INFRASTRUCTURE 2014 - 2019 7
2.0 INTRODUCTION 9
2.1 IT TEAMS ARE FORCED TO OPTIMIZE IT INFRASTRUCTURE WITH REDUCED BUDGETS 9
2.2 VIRTUAL INFRASTRUCTURE MAKING SIGNIFICANT INROADS WITH ENTERPRISE 9
2.3 CLOUD COMPUTING ENABLES RESOURCE SHARING WITHIN ENTERPRISE 10
2.4 INFRASTRUCTURE AS A SERVICE (IAAS) AN OPTION FOR PHYSICAL INFRASTRUCTURE 11
2.4.1 COMPARISON BETWEEN PUBLIC CLOUD AND PRIVATE CLOUD INFRASTRUCTURE OFFERINGS: 11
2.5 PRIVATE CLOUD INFRASTRUCTURE AS A SERVICE (PRIVATE IAAS) AND SECURITY 12
2.6 ROLE OF MULTI-TENANCY IN ENTERPRISE CLOUD COMPUTING 13
3.0 ENTERPRISE IAAS 15
3.1 KEY ELEMENTS IN ENTERPRISE IAAS ADOPTION 16
3.1.1 OPTIONS TO REDUCE INFRASTRUCTURE COSTS 16
3.1.2 ENTERPRISE TO USE CLOUD IAAS FOR AUTOMATION AND SELF-SERVICE 16
3.1.3 QUICK AND FLEXIBLE PROVISION OF IT RESOURCES 17
3.1.4 ABILITY TO MOVE CRITICAL WORKLOAD TO THE CLOUD 17
3.1.5 DATA SECURITY AND DATA RETRIEVAL 17
3.1.6 INTEROPERABILITY, COHERENCY AND ORCHESTRATION 17
3.1.7 CONSISTENT AND HIGH IO PERFORMANCE AND BANDWIDTH 17
3.1.8 STORAGE 18
3.1.9 ENTERPRISE TO USE CLOUD IAAS FOR APPLICATION OPERATION 18
4.0 COMPANIES AND SOLUTIONS 21
4.1 MULTIVENDOR OR INTEGRATION OF BEST-IN-CLASS SOLUTIONS 21
4.2 STEP-BY-STEP APPROACH AND SINGLE COMPONENT OFFERINGS 21
4.3 COMPANIES AND SOLUTIONS 22
4.3.1 ATandT 22
4.3.2 CIRRACORE 22
4.3.3 CISCO SYSTEMS, INC. 23
4.3.4 COLT 23
4.3.5 CSC 24
4.3.6 FUJITSU 24
4.3.7 HP 25
4.3.8 IBM 26
4.3.9 MICROSOFT 27
4.3.10 ORACLE 28
4.3.11 TELSTRA 29
4.3.12 VERIZON TERREMARK 29
4.3.13 VMWARE INC. 29
5.0 GLOBAL MARKETS FOR ENTERPRISE CLOUD INFRASTRUCTURE 31
5.1 MARKET OVERVIEW 2013 31
5.2 CLOUD AS A SERVICE (CAAS) MARKET 2014 - 2019 31
5.3 ENTERPRISE CLOUD INFRASTRUCTURE MARKET 2013 32
5.4 MARKET FOR SHARED CLOUD INFRASTRUCTURE FOR ENTERPRISE 2014 - 2019 32
5.5 ENTERPRISE CLOUD INFRASTRUCTURE ANALYSIS BY DEPLOYMENT TYPE 2014 - 2019 34
5.6 ENTERPRISE CLOUD INFRASTRUCTURE ANALYSIS BY VENDOR TYPE 2014 - 2019 35
6.0 CONCLUSIONS AND RECOMMENDATIONS 37
6.1 CHALLENGES IN ENTERPRISE IT INFRASTRUCTURE MANAGEMENT 37
6.2 SWOT ANALYSIS OF ENTERPRISE CLOUD INFRASTRUCTURE INDUSTRY 37
6.3 CURRENT MARKET CHARACTERISTICS 38
6.4 NEXT STEPS FOR IAAS MARKET 39

Figures

Figure 1: On-Premise Private Cloud Architecture 12
Figure 2: IaaS Multitenant Clouds in Enterprise 18
Figure 3: Cloud as a Service (CaaS) Market Size 2014 - 2019 31
Figure 4: Enterprise Cloud Infrastructure Market 2014 - 2019 33
Figure 5: Shared Cloud Infrastructure Market by Deployment Type 2014 - 2019 34
Figure 6: Enterprise Cloud Analysis by Vendor Type 35

Tables

Summary Table 1 7
Table 1: Comparison between Public Cloud and Private Cloud Infrastructure 12
Table 2: Enterprise Cloud Purpose and Focus 16
Table 3: Cloud as a Service (CaaS) Market Size 2014 - 2019 32
Table 4: Enterprise Cloud Infrastructure Market Size 2014 - 2019 33
Table 5: Enterprise Cloud Infrastructure Market by Deployment Type 2014 - 2019 34
Table 6: Enterprise Cloud Analysis by Vendor Type 35
Table 7: Enterprise Cloud Infrastructure Industry SWOT Analysis 38

Cloud Security Companies and Solutions

Cloud Computing and Cloud Security 7
Cloud Computing 7
Cloud Computing Models 8
Storage-as-a-service 8
Database-as-a-service 8
Information-as-a-service 8
Business-Process-as-a-Service 8
Application-as-a-service 8
Platform-as-a-service 8
Integration-as-a-service 8
Security-as-a-service 9
Management-as-a-service 9
Testing-as-a-service 9
Infrastructure-as-a-service 9
Types of Cloud Services 9
Public Cloud 9
Private Cloud 9
On-premise Private Cloud 10
Externally hosted Private Cloud 10
Hybrid Cloud 10
Community cloud 10
Heterogeneous cloud 10
Cloud Computing Benefits 11
Expand scalability 11
Lower infrastructure costs 11
Increase utilization 11
Improve end-user productivity 11
Improve reliability 11
Increase security 12
Saving Effort for IT Tasks 12
Gain access to more sophisticated applications 12
Save energy 12
Elements of Cloud Protection: Policy, Identity, Information, and Infrastructure 12
Policy 12
Identity 12
Information 13
Infrastructure 13
Cloud Security (Categories, Challenges, and Service Providers) 14
Overview 14
Identity and Access Management (IAM) 14
Functionalities 15
Provisioning/de-provisioning of accounts: 15
Authentication 15
Directory services 15
Web SSO 15
Fraud Prevention 16
Authorization 16
User profile Management 16
Threats Addressed 16
Security Challenges 17
Solutions Providers 17
Novell Cloud Security Services 17
Gemalto 18
Protiva Cloud Confirm 19
SafeNet 19
SafeNet certificate-based authenticators 19
SafeNet Hardware Security Module 20
Data Loss Prevention 20
Functionalities 20
Identification of Sensitive Data 20
SQL regular expression detection 20
Real Time User Awareness 21
Threats Addressed 21
Challenges 21
Solutions Providers 21
Websense 21
Websense Cloud Web Security 21
Web Security 22
Functionalities 22
Web Filtering 22
Instant Messaging Scanning 22
Email Security 23
Bandwidth Control 23
Threats Addressed 23
Challenges 23
Solutions Providers 23
TrendMicro 23
Deep Security Solution 24
zScaler 24
Cloud Application Security 24
Email Security 25
Functionalities 25
Accurate filtering to block spam and phishing 25
Virus Protection 25
Threats Addressed 25
Challenges 25
Solutions Providers 26
Symantic.Cloud 26
Email Encryption.cloud 26
Email Security.cloud 26
Web Security.cloud 26
Instant Messaging Security.cloud 26
Security Assessments 26
Functionalities 26
Risk Management 26
Application Security Assessments 26
Vulnerability Assessments 27
Threats Addressed 27
Challenges 27
Solutions Providers 27
VeraCode 27
Intrusion Management 28
Functionalities 28
Identification of intrusions and policy violations 28
Deep Packet Inspection 28
Threats Addressed 29
Challenges 29
Solutions Providers 30
Redware 30
DefensePro 30
Security Information and Event Management 30
Functionalities 31
Real-time event correlation 31
Forensics support 31
Threats Addressed 31
Challenges 32
Solutions Providers 32
Loglogic 32
LogLogic Cloud Security 32
SenSage 32
SenSage 4.6 33
Encryption 33
Functionalities 34
Protection of data in transit 34
Protection of data at rest 34
Key and policy management 34
Protection of cached data 35
Threats Addressed 35
Challenges 35
Solutions Providers 35
Cypher Cloud 35
CypherCloud for Office 365 36
Business Continuity and Disaster Recovery 36
Functionalities 36
Secure backup 36
Replicated infrastructure component 37
Threats Addressed 37
Challenges 38
Solutions Providers 38
Atmos 38
EMC Atmos 38
Network Security 38
Functionalities 39
Data Threats 39
Hackers 39
Malware 39
Virus 39
Worms 39
Trojan Horses 39
Spyware 40
Adware 40
Crimeware 40
SPAM 40
Phishing 40
Access Control Threats 41
Unauthorized/accidental disclosure 41
Unauthorized changes 41
Unauthorized Access 41
Threats Addressed 41
Challenges 42
Solutions Providers 42
Rackspace 42
Rackspace Cloud Security 42
Cloud Security Future Outlook 44
Proactive Application Monitoring 44
Enhanced Data center physical security 44
Enhanced Data Transfer Protection 44
Disaster Recover and the Cloud 44

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