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Customisation and Increasing Segmentation Spell Growth in Beauty

  • October 2014
  • -
  • Euromonitor International
  • -
  • 54 pages

As emerging markets grow in strategic importance with the expansion of the middle class, as wealthy developed markets reach maturity, manufacturers are on a quest to find the right balance for growth, although further challenged by consumer diversity in the global marketplace. To address the growing complexities in the beauty market, manufacturers have resorted to streamlining their portfolios to help develop more in-depth focus while the market witnesses growing segmentation.

Euromonitor International's Customisation and Increasing Segmentation Spell Growth in Beauty global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Customisation and Increasing Segmentation Spell Growth in Beauty
Customisation and Increasing Segmentation Spell Growth in Beauty

October 2014
Introduction
Balancing Divergent Portfolios
Streamlining Portfolios For In-depth Focus
Addressing Markets at Different Stages of Development
Developing a More Customised Approach in Emerging Markets
Targeting Niche Segments to Drive Growth in Developed Markets
Growing Segmentation in Beauty
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