Table of Contents
Homewares demonstrated less than 1% growth in value terms, reaching JPY381 billion in 2013. Despite some economic recovery since the Lehman Brothers disaster, sales of homewares have not recovered. The home cooking trend is still strong among consumers and there are an increasing number of single males who cook their own meals at home. Furthermore, the strong growth in sales of new houses in 2013 before the tax hike has supported sales of homewares for these new houses. However, homewares is...
Euromonitor International's Homewares in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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