Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurturing to establish a foothold. Add to this the dynamic conditions surrounding developments in infrastructure, gateways, middleware, and geospatial capabilities – and we have a fascinating stew of participants, technologies, and products to evaluate.

Table Of Contents

1 EXECUTIVE SUMMARY
Introduction to Consumer Location-Based Services
Defining LBS
Key Findings
Looking Forward
Recommended Actions by Stakeholder Segment
2 NORTH AMERICAN CONSUMER LBS MARKET OVERVIEW
Today's Consumer LBS Marketplace
Market Overview and the LBS Value Chain
Market Challenges
Market Drivers
Consumer LBS Market Forecasts
Subscriber and Revenue Projections
3 CONSUMER LBS: APPLICATION TRENDS
Introduction
Identifying Consumer LBS Applications
Major Application Areas
Information Applications
Security Applications
Social Networking Applications
Entertainment Applications
4 CONSUMER LBS: TECHNOLOGY TRENDS
Introduction
Macro Technology Trends
Consumer LBS Technologies
Location Determination Technologies
LBS Architecture: Control Plane vs. User Plane
5 THE CONSUMER LBS COMPETITIVE ENVIRONMENT
Wireless Carrier Profiles
ATandT
Sprint
T-Mobile USA
Verizon Wireless
Tier 2 U.S. Carriers
Canadian Carriers
Key Participant Profiles
Alcatel-Lucent
Apple
Autodesk
Broadcom
deCarta
ESRI
Google
HP
Loopt
NAVTEQ
Networks in Motion
Openwave
Polaris Wireless
Qualcomm
Research in Motion
Rosum
SiRF
Skyhook Wireless
TCS
Tele Atlas
TeleNav
Telmap
uLocate
Useful Networks
WaveMarket
Zoombak
6 LOOKING FORWARD: RECOMMENDED ACTIONS
Optimal Positioning Strategies
Wireless Carriers
Application and Content Providers
Mobile Device Manufacturers
Location Gateway and Middleware Vendors
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