2008 North America Consumer Location-based Services (LBS) Market - The Wireless Carrier Opportunity

• Publication date: January 2009

Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurtur...

Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurturing to establish a foothold. Add to this the dynamic conditions surrounding developments in infrastructure, gateways, middleware, and geospatial capabilities – and we have a fascinating stew of participants, technologies, and products to evaluate.

Global Wireless Technology Industry

1 EXECUTIVE SUMMARY

Introduction to Consumer Location-Based Services

Defining LBS

Key Findings

Recommended Actions by Stakeholder Segment

Market Overview and the LBS Value Chain

Market Challenges

Market Drivers

Subscriber and Revenue Projections

Identifying Consumer LBS Applications

Information Applications

Security Applications

Social Networking Applications

Entertainment Applications

Macro Technology Trends

Location Determination Technologies

LBS Architecture: Control Plane vs. User Plane

AT&T

Sprint

T-Mobile USA

Verizon Wireless

Tier 2 U.S. Carriers

Canadian Carriers

Alcatel-Lucent

Apple

Autodesk

Broadcom

deCarta

ESRI

Google

HP

Loopt

NAVTEQ

Networks in Motion

Openwave

Polaris Wireless

Qualcomm

Research in Motion

Rosum

SiRF

Skyhook Wireless

TCS

Tele Atlas

TeleNav

Telmap

uLocate

Useful Networks

WaveMarket

Zoombak

Wireless Carriers

Application and Content Providers

Mobile Device Manufacturers

Location Gateway and Middleware Vendors

Wireless Technology in World

Bermuda Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 1990 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research

• Industries : Mobile Telephony, Wireless Technology
• Countries : World

Iran Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 2002 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), operators, BMI

• Industries : Mobile Telephony, Wireless Technology
• Countries : Iran, World

Laos Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union (ITU)), BMI research, Operators

• Industries : Mobile Telephony, Wireless Technology
• Countries : Laos, World

Peru Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: Osiptel, Operators, World Bank (International Telecommunications Union - ITU), BMI research

• Industries : Mobile Telephony, Wireless Technology
• Countries : Peru, World

Saint Vincent Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 1992 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research

• Industries : Mobile Telephony, Wireless Technology
• Countries : World