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Pecking order: Health-conscious consumers will flock to poultry, driving industry revenue



Abstract

Chicken & Turkey Meat Production in the US

Although highly volatile, the Chicken and Turkey Meat Production industry has experienced positive trends in demand in the last five years. Increasing health consciousness among American consumers has boosted consumption of white meat, which is also more affordable than beef or pork. Conditions in the next five years appear positive for poultry farmers. Falling input prices will enable farmers to increase production volumes; however, many farms will consolidate to gain the benefits of economies of scale.

This industry includes farms that raise broilers and turkeys for meat production. Downstream meat processors and food producers supply farmers with chicks, feed and payment, according to contractual agreements. Farmers provide growing facilities, animal care and agricultural expertise. Revenue is recorded in the final prices that farmers receive per average weight of live animal. This industry excludes chicken egg production, poultry hatcheries and other poultry production.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Chicken and Turkey Meat Production in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

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