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Analysis of Southeast Asia and Australia New Zealand Automation and Controls Market for Power Generation

  • October 2014
  • 91 pages
  • Frost & Sullivan
Report ID: 2432013


Table of Contents

Growing Economies Make Way for Opportunities for the ACS Market In Power

Key Findings

- The Southeast Asia (SEA) and Australia-New Zealand (ANZ) automation and controls (ACS) market for power, generated a revenue of $ x million in 2013, at a growth rate of x% over the previous year.
- Distributed control systems (DCS) is the largest segment in the market and contributed x% of the total ACS market for power in 2013.
- In 2013, the demand for ACS solution has been low, owing to regional reasons such as natural calamities and political instability. 2014 onward, investments in plant projects are set to drive the market for ACS in SEA and ANZ.
- Increasing efficiency and optimization of power plants have been the key drivers for the adoption of ACS products in the power generation sector.
- The top four market participants are ABB, Yokogawa Electric Corporation, Siemens AG, and Honeywell Process Solutions. Together they held x% of the market share in 2013.
- Other notable participants are Emerson Process Management, General Electric, and Schneider Electric Rockwell Automation. However these companies specialize only in x or xproduct segments for power.

Executive Summary

The Asian Development Bank has predicted Southeast Asia’s growth rate to be around x% in 2014, given the problems faced by major economies such as Thailand, Vietnam, and Indonesia.

- Trade in Southeast Asia is active, due to China, whose investments in the region as a whole are high. Indonesia, Vietnam, The Philippines, Malaysia, Thailand, and Singapore, are all top destinations for Chinese investments.
- Major industries include textiles, electrical and electronic industry, steel, shipbuilding, chemicals, and petrochemicals.
- Every country in the region has its own problems that have resulted in an overall negative sentiment about growth. These problems vary from rising costs to lack of skilled labor to dependence on imports.

Economic Trends
- The economic predictions for SEA are pessimistic, as several major economies in the region are experiencing instability.
- Indonesia's mineral export ban, and industrial park riots in Vietnam have impacted growth in these countries. Vietnam’s economic forecast has also been worrying due to the economic effect of tensions with China.
- In June, there was a further decline in Thailand's imports, an indication of the delicate state of its domestic economy.
- The real GDP in Malaysia is projected to grow annually by x% between 2014 and 2018 due to growth in domestic demand and investment in infrastructure.

Trends Power Generation
- More US coal is expected to find its way to the Asian markets, thus suppressing prices. The leading rating agency, Moody’s, has forecast that thermal coal prices will remain flat, at $ x–$ x per ton in 2014.
- By 2014, Vietnam is expected to have a wholesale competitive market, where sellers (power plants) and buyers (distributors and large consumers) would competitively transact in a power pool.
- There has been an increasing pressure on multilateral organizations and international commercial banks to curb the financing of coal-fired power projects.
- Combined cycle gas turbine (CCGT) plants—with their low-risk technology, favorable capital costs and shorter construction times—have become the technology of choice for intermediate loads as well as, increasingly, base loads.
- Rolling out subsidy reduction initiatives and incentive-based regulation programs are expected to augment the overall efficiency of the power sector in Malaysia.

CEO’s Perspective

The main automation contractor (MAC) model helps power plant users have one point of contact for all automation supplies and services. This is expected to see rapid acceptance among automation users.
The growth rate of the ACS market for power primarily depends on the GDP of the countries in this region.
Power plant users expect local presence and lifecycle management services from ACS suppliers.
The ACS market is challenged by political instability in Thailand because investments in new installation projects are being delayed.

Key Questions This Study Will Answer

Is the market growing, how long will it continue to grow, and at what rate?
Are existing competitors structured correctly to meet customer needs?
What are the purchasing criteria that power plant users look at to choose their vendor?
Are the products/services offered today meeting customer needs or is additional development needed?
What is the total revenue opportunity for ACS in power in SEA and ANZ and what factors will drive the adoption?

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