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Intellectual Property Licensing in the US - Industry Market Research Report

  • April 2016
  • -
  • Ibisworld
  • -
  • 38 pages

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Exclusive rights: Stronger advertising expenditure will help drive licensing for music and other media



Abstract

Intellectual Property Licensing in the US

Over the past five years, stronger corporate profit encouraged businesses to invest in intellectual property licensing. Going forward, industry revenue is anticipated to continue to grow as stronger macroeconomic conditions bode well for the Intellectual Property Licensing industry. Falling unemployment and improving consumer conditions will help boost consumer spending on a variety of items, while rising advertising expenditure will help encourage consumer purchases to trend toward brand names.

Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded as are copyright revenue inflows.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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