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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Swedish Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

The Confectionery market in Sweden is driven by the Chocolate category.
Quality Seeking is the most influential trend driving the consumption of Confectionery products in Sweden.
Hypermarkets & Supermarkets are the most preferred destination for the purchase of Confectionery products in Sweden, followed by Food & Drinks Specialists.
The overall Confectionery market in Sweden is highly fragmented, with the presence of a large number of domestic and international players in all categories.
Bags/Sachets made of Flexible packaging are the most commonly used packaging material for Confectionery products in Sweden.

Synopsis

Per-capita Confectionery consumption in Sweden is higher than other Nordic countries, driven by Chocolate, which is the largest market category, while Sugar Confectionery is forecast to be the fastest growing category during 2013-2018. Quality Seeking and Indulgence are the key trends that are driving the demand for the same in the country; additionally, the demand for fair-trade and healthier Confectionery products is expected to rise.

Reasons To Buy

This overview of the consumer and market dynamics of the Swedish Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Confectionery Sector in Sweden
Table of Contents
Executive Summary
Future Outlook
Country Context
•Macro economic analysis
•Overview —consumption habits
Sector Analysis
•Overall value —volume analysis
•Value —volume analysis by categories
•Market share analysis
Consumer Overview
•Key trends
Distribution Insight
•Leading retailers
•Key distribution formats by categories
Packaging Insight
•Key packaging material and type
•Top packaging closures and outers
Leading Players with Market Share
Data Appendix and Summary Methodology

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ref:plp2014

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