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  4. > Market Focus: Trends and Developments in the Fish and Seafood Sector in Ireland to 2018

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Ireland’s Fish & Seafood sector. This allows for the rapid identification of key growth opportunities across major Fish & Seafood categories and their packaging.

Key Findings

Ireland’s Fish & Seafood market has remained stagnant because of weak demand, resulting from economic recession
Fresh Fish & Seafood (Counter) is the most valuable category, while Dried Fish & Seafood will register the highest growth
Hypermarkets & Supermarkets are the leading retailers of Fish & Seafood products in Ireland, offering a wide variety of products and attractive discounts
Private label penetration is moderate in the Irish Fish & Seafood sector and is expected to grow, driven by large retailers
The lower price and benefits of Fish & Seafood consumption compared to meat will sustain growth in the market in Ireland

Synopsis

The economic downturn during 2008–2013 has resulted in a decline in Fish & Seafood consumption in Ireland, which is expected to partially recover during 2013–2018. Better Value for Money and Changing Age Structures are the leading factors influencing Fish & Seafood consumption in Ireland. New investment, industrial scale-up, and innovative packaging are expected to drive growth of the Irish Fish & Seafood market.

Reasons To Buy

This overview of the consumer and market dynamics of the Irish Fish & Seafood sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Fish and Seafood Sector in Ireland to 2018
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview -Consumption habits
Sector Analysis
• Overall value- volume analysis
• Value- volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Private Label
• Private label vs national brand penetration
• Growth analysis
Distribution Insight
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packing closures and outers
Leading Players with Market Share
Data Appendix and Summary Methodology

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