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  4. > Market Focus: Trends and Developments in the Dairy sector in Ireland

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Irish Dairy sector. This allows for the rapid identification of key growth opportunities across major Dairy categories and their packaging.

Key Findings

The Dairy market in Ireland is mature and offers moderate growth opportunities for producers to innovate and introduce new products in the market.
The market is dominated by the Milk and Yogurt categories. Yogurt is also a fast-growing category in the market.
Healthy products and individual needs and choices are driving growth in the Dairy market. Age specific and better value-for-money products are also in demand. Fun & Enjoyment and Quality Seeking are the other important trends in the Irish Dairy sector.
Hypermarkets & Supermarkets followed by Food & Drinks Specialists are the preferred distribution channels for Dairy purchases.
The end of the quota system and private label products will lead to greater demand in Ireland. Sustainable business practices will further fuel the growth of the Irish Dairy industry.

Synopsis

The Irish economy is one of the wealthiest among the EU countries. The Dairy market in the country is growing and is well-supported by an established and modern retail industry. Milk is the leading category by value (2013), followed by Yogurt. While Health and Individualism are the leading factors influencing Dairy consumption, the end of the quota system and sustainable business practices will drive growth in the market.

Reasons To Buy

This overview of the consumer and market dynamics of the Irish Dairy sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Dairy sector in Ireland
Table of Contents
Executive Summary
Future Outlook
Country Context
• Macro economic analysis
• Overview — consumption habits
Sector Analysis
• Overall value — volume analysis
• Value — volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Private Label
• Private label vs. national brand penetration
• Growth analysis
Distribution Insight
• Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type
• Top packaging closures and outers
Leading Players With Market Share
Data Appendix and Summary Methodology

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