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Ghana, Kenya & Nigeria Information Technology Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 123 pages

Includes 3 FREE quarterly updates

BMI View:

The IT markets in Ghana, Kenya and Nigeria all contracted sharply in 2014 and 2015 as a depression in the commodities complex hurt economic performance and resulted in steep currency depreciation against the US dollar that eroded already weak purchasing power. This was due to a reevaluation of previous optimism regarding their economic growth trajectory and IT markets, as a lack of structural and institutional strength was laid bare. The fortunes of the three markets are however not tied that closely, with Ghana and Nigeria being more susceptible to further negative shocks in the short-term if the commodities markets take another turn downwards. However, under our core scenario we envisage improved performance over the medium term for all three markets, but caution that there is a long way to go before the rapid growth of IT spending observed in the higher income emerging markets is replicated in Sub-Saharan Africa.

Latest Updates & Developments

- Ghana Total IT Market Sales: GHS590mn in 2016 to GHS1.1bn in 2020, a compound annual growth rate (CAGR) of 16.7% in local currency terms. The smallest market in our Africa IT coverage, Ghana's oil growth driver presents downside, but we have a stronger medium-term economic outlook should performance improve.

- Kenya Total IT Market Sales: KES47.3bn in 2016 to KES80.7bn in 2020, a CAGR of 14.3% in local currency terms. Less exposed to commodities, and with the most developed IT market in this report, we believe Kenya has the strongest foundation for IT market development through the positive impact of broader based growth on consumer spending and a more diverse private sector that will see higher investment than in oil dependent markets.

- Nigeria Total IT Market Sales: NGN173.4bn in 2016 to NGN306.6bn in 2020, a CAGR of 15.3% in local currency terms. Nigeria is the largest market in the region, and has considerable long-term potential, but the economic situation in 2016 has major downside that could delay a return to growth for IT spending until later in the forecast period.

Table Of Contents

Ghana, Kenya and Nigeria Information Technology Report Q4 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Ghana 11
Latest Updates 11
Structural Trends 11
Table: Enterprise Trends - GVA By Vertical (Ghana 2015-2020) 15
Table: IT Industry - Historical Data And Forecasts (Ghana 2013-2020) 17
Kenya 17
Latest Updates 17
Structural Trends 17
Table: Enterprise Trends - GVA By Vertical (Kenya 2015-2020) 21
Table: IT Industry - Historical Data And Forecasts (Kenya 2013-2020) 22
Nigeria 23
Latest Updates 23
Structural Trends 23
Table: Enterprise Trends - GVA By Vertical (Nigeria 2015-2020) 27
Table: IT Industry - Historical Data And Forecasts (Nigeria 2013-2020) 28
Industry Risk Reward Index 29
Table: Middle East And Africa IT Risk/Reward Index, Q4 2016 32
Market Overview 33
Ghana 33
Hardware 33
Software 37
Services 40
Kenya 43
Hardware 43
Software 48
Services 51
Nigeria 55
Hardware 55
Software 60
Services 65
Industry Trends And Developments 69
Ghana 69
IT Hardware Trade 69
Table: Africa IT Hardware Trade, 2010-2015 69
Table: Ghana IT Hardware Trade, 2010-2015 70
IT Industry Analysis 70
Kenya 72
IT Hardware Trade 72
Table: Africa IT Hardware Trade, 2010-2015 73
Table: Kenya IT Hardware Trade, 2010-2015 73
IT Industry Analysis 74
Nigeria 76
IT Hardware Trade 76
Table: Africa IT Hardware Trade, 2010-2015 76
Table: Nigeria IT Hardware Trade, 2010-2015 77
IT Industry Analysis 78
Regulatory Development 81
Ghana 81
Table: NITA 81
Recent Developments 82
Kenya 84
Table: KICTA 84
Table: Kenya - 2013 ICT Master Plan Strategic Goals 86
Recent Developments 87
Nigeria 88
Table: NITDA 88
Competitive Landscape 92
IT Companies - Ghana, Kenya and Nigeria 92
IT Companies - EMEA, 2015 95
Table: Computer Hardware 95
Table: Software 95
Table: Cloud 96
Table: IT Services 97
Retailers 99
Table: Nigeria - Selected Electronic Retailers 99
Table: Ghana - Selected Electronic Retailers 99
Table: Kenya - Selected Electronic Retailers 100
Table: Nigeria - Selected E-Commerce/Online Marketplaces 100
Table: Ghana - Selected E-Commerce/Online Marketplaces 100
Table: Kenya - Selected E-Commerce/Online Marketplaces 101
Regional Overview 102
Demographic Forecast 105
Table: Population Headline Indicators (Ghana 1990-2025) 106
Table: Key Population Ratios (Ghana 1990-2025) 106
Table: Urban/Rural Population and Life Expectancy (Ghana 1990-2025) 107
Table: Population By Age Group (Ghana 1990-2025) 107
Table: Population By Age Group % (Ghana 1990-2025) 108
Demographic Forecast 109
Table: Population Headline Indicators (Kenya 1990-2025) 111
Table: Key Population Ratios (Kenya 1990-2025) 111
Table: Urban/Rural Population and Life Expectancy (Kenya 1990-2025) 112
Table: Population By Age Group (Kenya 1990-2025) 112
Table: Population By Age Group % (Kenya 1990-2025) 113
Demographic Outlook 114
Table: Population Headline Indicators (Nigeria 1990-2025) 115
Table: Key Population Ratios (Nigeria 1990-2025) 115
Table: Urban/Rural Population and Life Expectancy (Nigeria 1990-2025) 116
Table: Population By Age Group (Nigeria 1990-2025) 116
Table: Population By Age Group % (Nigeria 1990-2025) 117
Methodology 119
Industry Forecast Methodology 119
Sources 121
Risk/Reward Index Methodology 121
Table: IT Risk/Reward Index Indicators 122
Table: Weighting Of Components 123

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