Greece has a well-developed mobile market characterised by high SIM card penetration. The market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. The recent auction for renewed licences in the 900MHz and 1800MHz bands provided 380 million for the cash-strapped government as well as additional capabilities for MNOs to expand mobile broadband. These operators are focussed on growing revenue through developing the mobile data sector, for which they have concentrated investment in network upgrades for HSPA and LTE. The search for growth has also led Cosmote to pursue merger and acquisition activities in lesser-developed markets within the Balkans region. The struggling Wind Hellas in mid-2013 arranged a network sharing deal with Vodafone by which both operators hoped to cut costs, though Vodafone will not share its LTE infrastructure.
This report provides an overview of Greece's mobile market, covering regulatory and market developments, and the latest financial and operating statistics of the key players.
Regulator secures 381 million in 800MHz and 2.6GHz auction; Vodafone acquires 91.2% of HOL; Wind Hellas and Vodafone network sharing agreement; economic effects on mobile market spending; amended laws reducing SIM card penetration; 2G spectrum to be refarmed for 3G and 4G use; 9000MHz and 1800MHz auction results; Wind Hellas invests in HSPA+ network upgrade; Cosmote and Vodafone launch LTE services; regulator's market review; telcos' operating and financial data to Q2 2014; recent market developments.
Companies covered include:
Vodafone, Cosmote, Wind Hellas.
Table Of Contents
Greece - Mobile Market Insights and Statistics 1. Synopsis 2. Mobile communications 2.1 Overview of Greece's mobile market 2.2 Regulatory issues 2.2.1 Significant Market Power (SMP) obligations 2.2.2 Mobile Termination Rates (MTRs) 2.2.3 Mobile Number Portability (MNP) 2.2.4 Spectrum refarming 2.2.5 800MHz and 2.6GHz spectrum auction 2.2.6 Network sharing 2.3 Mobile statistics 2.4 Mobile market developments 2.4.1 900MHz and 1800MHz licence renewal 2.4.2 Third Generation (3G) mobile 2.5 Major mobile operators 2.5.1 Wind Hellas 2.5.2 Vodafone Greece 2.5.3 Cosmote 2.6 Mobile voice services 2.6.1 Prepaid cards 2.7 Mobile data services 2.7.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS) 2.7.2 General Packet Radio Service (GPRS) 2.7.3 HSPA 2.7.4 Long-term Evolution (LTE) 2.7.5 Mobile TV 2.7.6 Fixed Mobile Convergence (FMC) 2.8 Mobile content and applications 3. Related reports Table 1 Annual mobile number portings 2004 - 2012 Table 2 Spectrum auction results 2014 Table 3 Historic - Mobile subscribers (SIM) and penetration 1996 - 2004 Table 4 Mobile subscribers (SIM) and penetration 2005 - 2014 Table 5 Active mobile subscribers (SIM) 2003 - 2013 Table 6 Mobile and fixed-line traffic 2004 - 2014 Table 7 Wind Hellas ARPU (historic) 2009 - 2010 Table 8 Wind Hellas subscribers (historic) 2009 - 2010 Table 9 Vodafone subscribers 2008 - 2014 Table 10 Vodafone ARPU 2008 - 2014 Table 11 Vodafone financial data revenue 2008 - 2013 Table 12 Cosmote mobile financial data 2007 - 2014 Table 13 Cosmote annualised ARPU 2006 - 2014 Table 14 Cosmote subscribers 2006 - 2014 Table 15 Ratio of prepaid to postpaid subscribers 2000 - 2013 Table 16 Cosmote prepaid subscribers 2005 - 2014 Table 17 Vodafone proportion of prepaid subscribers 2005 - 2014 Table 18 Mobile data traffic 2009 - 2014 Table 19 Total SMS messages sent 2006 - 2014 Table 20 Total MMS messages sent 2009 - 2014 Chart 1 Mobile subscribers (SIM) and penetration 2005 - 2014 Chart 2 Mobile and fixed-line traffic 2004 2014 Chart 3 Wind Hellas ARPU (historic) 2009 - 2010 Chart 4 Vodafone ARPU 2008 - 2014 Chart 5 Cosmote mobile financial data 2007 - 2014 Exhibit 1 Overview of spectrum auction results Exhibit 2 2G auction results 2001 Exhibit 3 900MHz and 1800MHz auction spectrum 2011 Exhibit 4 900MHz and 1800MHz auction results 2011 Exhibit 5 3G auction results in Greece 2001