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2014 Premium Bottled Water Innovation

  • October 2014
  • 104 pages
  • Zenith Global Ltd
Report ID: 2433937

Summary

Table of Contents

Overview

The aim of this report is to assess developments in the premium bottled water sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.

Scope

A global market overview of trends and developments, featuring brand profiles to benchmark against leading and innovative premium bottled water products worldwide, tracking recent innovation within the premium bottled water category as well as investigating the future outlook of the market. Featured products in this report are organised by the following categories:

- New product launches
- Limited edition launches
- Brand redesigns
- Packaging innovation

Recent innovation and new product development focussed around a number of key innovation trends, including:
- Use of new water sources
- Introduction of new size formats
- Channel-specific packaging
- Environmentally ‘friendly’ packaging (RPET, lightweighting)
- Expansion into still and sparkling variants
- Designer bottles
- ‘Ultra Premium’ classification
- Limited edition packaging releases
- Minimalistic packaging designs
- Unique packaging shapes & textures
- Availability in bulk formats
- Products in can formats

Definition of Premium bottled water used in this report:

Definition of Premium :
relating to or denoting a commodity of superior quality and therefore a higher price.
In relation to bottled water there are a number of different criteria that manufacturers use to classify their brand as being premium.

These may include one or more of the following:
- Type of consumer
- Price
- Water type
- Not an everyday purchase
- Image / pack design
- Distribution / exclusivity
- Provenance
- Story behind the brand

Coverage

Innovation and new product development shaping the global market for premium bottled water launched from 2009 to 2014.

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