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Customer Engagement in Government and Education in Europe and North America

  • October 2014
  • -
  • Frost & Sullivan
  • -
  • 116 pages

Summary

Table of Contents

The Current and Future Government and Education Vertical

This study’s objective was to review current and future adoption of customer contact strategies, enabling technologies, and services in the government and education vertical. The use of Web self-service, social media, mobile applications, and video are expected to increase over the next 2 years, but LiveAgent voice and email will likely decline. Centers are mostly multichannel integrated, but more contact centers in North America are fully integrated than in Europe. Organizations plan to increase the use of social media strategies by 2016, with priority given to the dedicated customer support forums and integration with other contact channels. Centers in North America will make more social media investments than in Europe.

Research Background and Objectives
This research study is part of a series of survey-based studies that look at the current and future adoption of various customer contact strategies, enabling technologies, and services. The survey data and insights allow contact center organizations to understand industry and technology trends and apply the findings in their business.

The following studies are part of this series:
-Customer Engagement in Financial Services in Europe and North America
-Customer Engagement in Retail and Consumer in Europe and North America
-Customer Engagement in Manufacturing in Europe and North America
-Customer Engagement in Communications in Europe and North America
-Customer Engagement in Government and Education in Europe and North America
-Customer Engagement in Healthcare in Europe and North America

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